The Many Faces of UX - Hosted By Swanson Russell

Nebraska UX
Nebraska UX
Public group

1202 P St

1202 P St · Lincoln, NE

How to find us

Swanson Russell Parking Lot - 12th & P

Location image of event venue


You know how UX is practiced at your organization. You likely know how UX should be practiced in general. But have you wondered how UX is practiced in other organizations? Have you wondered how UX might differ at an advertising agency? A startup? A large corporation?

Join us for a presentation and panel discussion at Swanson Russell's outdoor space as UX community members Bianca Zongrone Jefferson (Hudl/corporation), Luke Hansen (CompanyCam/startup) and Shelton Crouch (Swanson Russell/ad agency), discuss their UX processes, challenges, and opportunities. Three presentations of less than 10 minutes each will be followed by a 30-minute panel discussion led by UN-L COJMC assistant professor & UX researcher Adam Wagler, Ph.D.

Refreshments, pizza and snacks will be served. This is an outdoor presentation, and it’s Nebraska, so wear layers!

Presenter Notes:
Bianca Zongrone Jefferson
Senior Product Designer, Hudl

Bianca Zongrone Jefferson is a Senior Product Designer at Hudl, but would describe her real title as a creative problem solver. She is a 2019 Do Space Women Innovators Fellow, passionate about merging her extensive knowledge of psychology and love for design to help the community. In her effort to introduce companies to research and testing, she has implemented or updated formal, moderated usability testing programs in the last 3 companies that she has worked for. She has spoken at user groups and classrooms in the Omaha area about the importance of UX and how others can implement or enhance UX practices and techniques in their own companies. When she’s not at work, you’ll find Bianca trying different flavors of seltzer, volunteering with Mystery Code Society, or watching Netflix with her husband, Bryant, and her labradoodles (and lights of her life), Penny and Lola.


Luke Hansen
Founder/CEO, CompanyCam

Luke Hansen is the Founder and CEO of CompanyCam, the visual communication app for contractors. Luke spent over 15 years as a roofing contractor in Lincoln, NE and started CompanyCam in 2015 out of his own need to better organize his day-to-day project management. CompanyCam has seen explosive growth in several industries including roofing, construction, HVAC to name a few after finding product market fit a couple years ago. When Luke isn’t at the office bossing everyone around or speaking at high volume on the phone, he’s golfing, spending time with his kids, or offering unsolicited political opinions.


Shelton Crouch
UX Manager, Swanson Russell

Shelton Crouch oversees the UX team at Swanson Russell, a Nebraska-based marketing communications firm with offices in Lincoln and Omaha. Shelton and his UX team's work have been regionally and nationally recognized by the AIGA, AMA, WEBBYs and ADDYs. He continues to lead us in UX on some of biggest clients including Arctic Cat, E-Z-GO Golf, Textron Systems, Visit Omaha and many more. Shelton continue to evolve and push how UX integrates into our creative product.


Adam Wagler, PHD
Assistant Professor, UNL COJMC

Adam Wagler is an associate professor of advertising and public relations at the University of Nebraska-Lincoln. His professional background and research interests revolve around interactive media in communications, UX, immersive technology, and education. Six years of professional work has been supplemented by a number of grant projects at UNL building websites, apps, and other digital projects.

Adam is currently researching topics from a UX perspective within instructional technology, the integration of interactive in the advertising creative process, virtual reality, and emerging technology.