If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are
creating remarkable online campaigns based on the theory and
philosophy of movement marketing. You'll learn from experienced
practitioners how to augment limited budgets with creativity and
technology that will help your nonprofit get talked about.
Suggested donation: $5.
5:30-6:00: Doors open. schmoozing and snacks
6:00-6:05: NetSquared welcome
6:05-7:05: Presentation by Darren Barefoot and Julie Szabo (w/ Q&A)
7:05-7:30: Mingling, talking about next steps
Darren Barefoot is a writer, technologist and marketer. He’s co-founder of Capulet Communications (http://capulet.com/) where he heads a unique movement-marketing program designed for cause- based organizations and leaders ready to engage online movements. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. He’s also the co-author of "Friends with Benefits: A Social Media Marketing Handbook (http://capulet.com/our-book/)".
Julie Szabo has run web marketing campaigns for all kinds of clients--from national retailers and tech start-ups to not-for-profits. She is a co-founder of Northern Voice (http://www.northernvoice.ca/), Canada's social media conference, and she regularly speaks at conferences on the topic of social media and marketing. She is also the co-author of "Friends with Benefits: A Social Media Marketing Handbook (http://capulet.com/our-book/)."