"Giving Tuesday" is the Tuesday after Thanksgiving. This starts the traditional season to bring in all those end-of-year donations to to wrap up the year and give non-profits a boost into the first quarter of the coming year.
Why Plan Ahead For Giving Tuesday?
As one of your potentially biggest campaigns, Giving Tuesday goes by really quickly. It’s only one day preceded by months of preparation.
Starting early will ensure…
•Your donors are able to make donations without any technical errors or difficulties.
•Your materials go out on time because they were all ready to roll out in advance.
•Your donors are aware of your campaign ahead of time.
•Almost nothing unforeseen will get in the way of a successful Giving Tuesday fundraiser.
In this session, we will discuss how to put together a successful online Giving Tuesday campaign and link you to valuable (and FREE) resources for you to have a SUCCESSFUL fundraising day.
Our speaker is Michelle Ames. Michelle completed her MBA in Marketing, E-Commerce and Information Systems from the University of Rochester’s Simon School of Business. She has over twenty years of experience in higher education; ten years owning a web design and marketing company; and currently serves as the Head of Customer Success for Impress.org (developers of GiveWP.com and WPBusinessReviews.com).
Michelle is a veteran of public speaking. She’s been an instructor for a wide variety of topics including Using Quantitative Data Analysis Software, Meditative Drawing, Intro to WordPress, and Marketing for Massage Therapy. Michelle speaks at conferences all over North America. You can find many of them recorded on WordPress.tv including “Little Things That Make a Big Difference” and “Hidden Features of WordPress Revealed,” as well as panel discussions on ethics, marketing, page builders, and women in technology.
Michelle is the author “A Good Firm Handshake (and other essential business tips)” available on Amazon.com.
Say hi to Michelle on Twitter at @michelleames and check out her website at worksbymichelle.com.