Past Meetup

“What the dot?” The continuing importance of your website

Hosted by NetSquared Melbourne

Public group

This Meetup is past

26 people went

Location image of event venue


While social media has had a significant impact in changing the internet landscape and how we connect with others, a survey by Public Interest Registry (USA) found that 82% of people still turn to an organisation or company’s website first for information.

Due to today’s evolving digital world, it is essential to have a credible website and be putting into place robust strategies for maintaining a trusted online reputation. In the coming year, the advent of new domains like .MUSIC or .BOOK will present new ways for organisations to market their brand and strengthen their online reputation.

Megan Soffer from Public Interest Register – the operator of the .ORG domain, and the soon-to-be operator of .NGO, a new domain exclusively for the global NGO community – will speak about these changes and how an organisation’s website is still its most important marketing asset.

Key learnings

• The importance of your website
• Why you shouldn’t invest all your resources in social media
• The internet is growing – what you need to know!
• More than a domain name, it’s your brand
• The future of digital marketing for non-governmental organisations online

Our speaker

Megan Soffer

A motivated self-starter and multidisciplinary marketing communications strategist with an eye for opportunity and a divine interest in connecting people – from all walks of life, for positive impact. In 2013, Megan joined the Public Interest Registry team, which operates .ORG – the historically trusted space for not-for-profits worldwide, and has since helped revitalise the voice of the company, particularly during its recent rebranding effort. Additionally, Megan has implemented a stronger social media presence and multimedia storytelling, built foundational relationships with key leaders, journalists, and bloggers in the NGO, not-for-profit and technology sectors, and has focused on leveraging influence to maximise global reach about new online initiatives, including .NGO|.ONG, specifically for the NGO community. Learn more about the Public Interest Registry ( and connect with them on Twitter: @PIRegistry

The plan

Join us at 6:00pm for drinks + nibbles (bar prices). Then get yourself settled for Megan’s presentation to kick off at 6.30pm. You’ll have a chance to ask questions and get to know your peers throughout!

Your hosts

If you have any questions about this Meetup or just want to say hi, please get in touch with either Rachel @RachelKurzyp or Christie @Christie_Long.

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COMMUNITY: #Net2melb and @NetSquared
HOSTS: @RachelKurzyp and @Christie_Long