Audience personas - tools, tech & strategy | Toolkit Series

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2836 Lyndale Ave. S., Suite 132 · Minneapolis, MN

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Gather some useful tools & strategies, and check out ArcStone's digs


Since co-founding ArcStone in 1997, Lisa Hirst-Carnes’s areas of expertise have grown to include persona development, SEO, web analytics, PPC campaigns, social media marketing, and overall web strategy. Lisa and her team of web-marketing gurus design and implement online strategies that lead to proven results for local nonprofits such as Hunger Solutions, YouthLink, and MOFAS. As VP of Marketing, Lisa has been working for more than 15 years in the area of online marketing and is Google Partner certified.

Lisa Hirst-Carnes, VP of Marketing, will give a brief 5-10 minute presentation on how to build an audience persona and then use that profile to help determine your messaging, promotion channels, tools and technology. Discussion and networking to follow - drinks will be provided.

[Note: The event is cross-posted to the NTEN list, so you will not see rsvp's from that group here.]

Lisa Hirst-Carnes

Donors & Donation Technology--When it comes to fundraising, you first must understand your potential donors and then you need them to take action. Join us at ArcStone to build an audience persona for your donors and discuss the latest in donation technology and platforms.

Jointly sponsored by the 501 Tech Club/NTEN and NetSquared/TechSoup local chapters.

Please rsvp so we know the count for refreshments.


There is a large parking lot between the ArcStone building and the restaurant Egg and I--there should be quite a few spots available. Otherwise there is street parking on Lyndale and on Aldrich. You can park in the lot or on the street. ArcStone is the first door down the stairs.