What we're about

Welcome to the NEW New Brunswick ... an ever-evolving city full of arts, entertainment, dining, theater, music, culture, history, education and so much more!

We are the gateway into activities small and large, indoors and out, daytime and evening - some events not even available to the general public.

Let's access and participate in the wonderful activities and events that are offered by the many entities in and around this city, with even more coming alive in 2019 with the opening of the New Brunswick Performing Arts Center. The PAC sits next to the famous State Theater, and will house the rehearsal and performance stages for the George Street Playhouse and the Crossroads Theater - and the American Repertory Ballet will have a home there too. From Happy Hours, dining, theater, concerts, films, comedy, walks and tours, to lectures, discussions, historical events, art exhibits, openings, sports events, park outings and fitness, and much more!

New Brunswick is a constantly evolving and thriving city, the County seat, home to Rutgers, the State University, two major hospitals and foundations, with a diverse culture and rich history that dates all the way back to 1681. New Brunswick's roots run deep having played a big role in the Revolutionary War, the 3rd public reading of the Declaration of Independence, and the building of a new nation. Today, plans are in place and construction has begun on the downtown real estate that will transform into The Innovation and Technology Hub, with the governor's endorsement, and statewide and national attention to this "town" within a city.

We are in the enviable position of learning about programming opportunities and new venues first, and they will come to you first - even the teeny tiny gems that the rest of the world doesn't know about... yet!

New Brunswick... the Heart of New Jersey!

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