Join NJ CAMA and event co-sponsor, NJ Creative Professionals, for an enlightening discussion on creating and maintaining your brand, developing a powerful voice and how technology can support those efforts on April 17 at D&R Greenway in Princeton, NJ.
The program will begin with a catered dinner from Christopher's Personal Chef Service (see menu below), and networking at 6:00 pm. Guest Speakers Brett Fielo and Martha Marchesi of JK Advertising will explore the top ten branding mistakes, how to create a powerful voice for your brand, internal communication tools for brand support, and more.
Brett Fielo, VP-Technology and Strategy, JK Design
As COO/CTO for JK Advertising Brett Fielo oversees the development of all interactive solutions for clients, from strategy through to design. His nearly 20 years of experience as a technology professional comes with a long track record of proven successes. Prior to joining JK Design, Brett acted as Technology Consultant to Fortune 500 companies in the legal, accounting, and pharmaceutical fields. He’s launched document management systems for large organizations and created patented integrated software documentation. Brett currently teaches a Mobile App Development from Concept to Market class for the Rutgers Professional Science Masters Program.
Martha Marchesi, VP Creative/Marketing Services, JK Design
As COO/CSO for JK Advertising, Martha Marchesi helps clients with strategic issues, challenges and opportunities—from launching a new product to repositioning a mature brand to assessing the current competitive landscape. A veteran of Madison Avenue, Martha has worked at shops such as Young and Rubicam, Grey, Saatchi & Saatchi, and Della Femina, developing targeted, synergistic campaigns for clients such as Chevrolet, AT&T, Xerox, Revlon, ShopRite and Hanes. Her experience has spanned nearly every category, from package goods and finance to pharmaceutical and healthcare. Her marketing and branding workshops help to define and execute persuasive messaging and powerful brand platforms. A copywriter by trade, she honed her writing skills at Boston University, where she earned a BS in Communications. Martha lives in the tiny town of Far Hills, NJ, with her three children.
The registration fee is $20 per person in advance, $25 at the door and includes dinner by Christopher’s Personal Chef Service.
Here's the menu Christopher is planning:
Italian Antipasto Platter Marinated artichokes, roasted peppers, roasted asparagus spears, Assorted olives, marinated mozzarella balls, fresh provolone and capicola slices with a basket of warm toast points Stuffed Peppers Baby red peppers filled with an herb cream cheese Roasted Vegetable Sandwiches with a Balsamic Syrup Cranberry Pecan Chicken Salad Bites Carrot and Celery Sticks with Humus
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