What we're about
Following on the heels of movements like content marketing, automation and social for business, Account-Based Marketing (ABM) is the “latest” marketing strategy to take the B2B world by storm! And while the most nimble and savvy, sales and marketing teams have been actively practicing ABM-at-scale for the last 1-3 years, it’s still early days for broad-based adoption and implementation. Marketers are hard at work pinning down the best practices for successful outcomes and arming their teams with winning tools and plans. So we've started this group to provide a forum for B2B marketing peers to discuss their lessons learned and challenges, but most importantly to nurture education and networking within the ABM community. The plan is to bring in knowledgeable leaders and practitioners to spur conversation, and we will also ask you to share your success stories and insights. We hope you will join us!