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FREE Webinar! TAMING THE CONTENT BEAST: How to Avoid Content Creation Overload

Association of Strategic Marketing

I am excited to announce another free member benefit! ASM has teamed up with GoToWebinar to bring you this free live webinar!

Title: Taming the Content Beast: How to Avoid Content Creation Overload
Date: Thursday, November 1, 2012
Time: 11 AM (PDT) / 2 PM (EDT)
Speaker: Kim Gusta, Content Marketing Expert

Register Now for Free!

Keeping up with content creation is tough – it can feel a bit like feeding a ravenous beast that always wants more. Before things get too hairy, make sure you’re still on the right track.

Join this live webinar with Kim Gusta, content marketing expert, to discover how to efficiently engage your customers – and avoid feeling overwhelmed – when compelling content is on the menu.

Attend this 60-minute webinar to learn:

  • Practical tips for taming your content creation process
  • Crucial questions to ask before you unleash new content
  • Why the appearance of “Making Stuff Up” spells trouble
  • Ideas for achieving economies of scale

About Kim Gusta

Kim Gusta is a technology marketing expert who helps high tech companies create content marketing strategies that engage buyers. Kim has worked with a wide range of technology companies including start-ups, mid-size, and large enterprises.

She served as Vice President of Programming for the New Mexico American Marketing Association (NMAMA) from 2009-11. She was voted the 2009 Member of the Year by her NMAMA peers and guided the chapter to winning the national 2010 Best Overall Programming Award.

She is also a member of the WriterGals and the New Mexico Technology Council.

Kim attended Pragmatic Marketing’s product management and product marketing classes and incorporates their buyer focus into all of her marketing work. She holds an M.B.A. in marketing from Michigan State University and a B.A. in English Literature and Honors Sociology from The University of Michigan.

Register Now!

Interested, but can’t attend? Register anyway to receive the recording.


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