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11 Examples of Online Personalization You Love from the NewYork Magento Meetup

From: Chanah S.
Sent on: Wednesday, April 22, 2015 1:12 PM

Hey New York eCommerce / Magento Meetup Fans,

Since our next Meetup speaker, Matti Rönkkö the CEO of NOSTO’s, will take you through the journey of an online shopper and teach you how to tailor the online experience best to your specific customer. I would like to share with you some of the best examples of online personalization for an eCommerce sites. When it comes to eCommerce each step of the exchange with the customer is important & personalization of your site to your target customer is key for retention and a happy customer. :)

RSVP HERE

When: Wednesday, May 13,[masked]:00 PM

Where: Hara Partners Office Space
31 West 34th Street 
10001, NY

11 Examples of Online Personalization You Love -(shared from Justin Thorps-add this blog)

2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.

Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:

1. Amazon

Amazon_com__Online_Shopping_for_Electronics__Apparel__Computers__Books__DVDs___more

 

With a seemingly limitless product database, finding what you want on Amazon can bequite difficult.  Thank goodness for for personalization.  Right on the homepage, it’s analyzing my previous behavior and promoting products that it thinks I might want.

2. Bombfell

How_It_Works___Bombfell

When I go to a men’s clothing store, my eyes glaze over looking at all the possibilities. I often find myself paralyzed and not knowing what to by. Bombfell leverages data that you provide via a style survey, compares it against other subscribers, and then with the help of a personal stylists, ships packages to its customers with styled outfits personalized to your taste, shape, and size.

3. Stitch Fix

Similar to Bombfell but for women, Stitch Fix uses the information you provide about your size, shape, and personal style, compare it against others in the system, and then a stylist selects an outfits that you receive in the mail. It’s a personalized approach to clothes shopping.

4. Netflix

Netflix has become a mainstay for my family when it comes to consuming movies and television. With an incredible inventory of content, Netflix uses the types of content that I’ve consumed in the past and how I’ve rated different shows to figure out what I might like and make recommendations.

5. Hulu

Similar to Netflix, Hulu uses data on what shows i’ve watched and tells me when that show has a new episode. This is incredibly useful so I don’t have to go digging to find that new episode of Last Man Standing. It’s just right there.

6. Spotify

Spotify has a massive collection of music that you can choose from and listen to. They take what music you’ve listened to and make recommendations about other albums you might enjoy.

7. Pandora

Sometimes you don’t want to have to think about what music you want to listen to. You just want to hit play and listen to music you’ll love. Pandora has created the ability to provide you with a personalized radio station. You provide them with a song or artist you love and it’ll find like songs and play them for you. If you want to help improve the song recommendations, you can thumbs up or thumbs down a song.

8. Retargeted Advertising

Here’s an example of an ad for the online conference calling platform Speek. I had recently been on their site and was getting re-targeted with an ad for their app while I was on Tech Cocktail’s website.

9. Interest-Based Advertising

As you can imagine, I have quite a bit of interest in the world of online marketing. Here’s an ad for an inbound marketing audit that I received while reading an article on the Washington Post. It’s very tailored to what my interests and needs are.

10. Facebook

Let’s be honest. We’re all on Facebook all the time. It gives me a very personalized newsfeed of what’s happening with my friends and groups. It shows me the posts that it thinks are most relevant to what and whom I want to see.

11. LinkedIn

Welcome____LinkedIn

Similar to Facebook, Linkedin provides me with a personalized home page of updates and links from my business contacts that I’ve made connections with via the app.

What’s your favorite example of personalization that’s part of an app that you use on a daily basis? Comment below or send me a message I would love to hear from you!

This Meetup is sponsored by Nosto’s & Hara Partner’s.

Check our Nosto’s: FacebookTwitter, and Instagram pages!

Check our Hara Partners:Facebook ,Twitter, and Instagram pages!

Hope to see you all there!

Your Fearless Ecommerce Leader,

Chanah

You can always get in touch with me through my group profile on Meetup.

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