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The Business of Fine Art Photography ASMP seminar

Have you ever wondered why Andreas Gurskys images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?

The world of fine art photography is transforming as rapidly as the commercial marketplace. Take advantage of this time of change to develop multiple revenue streams to support your business while at the same time keeping your vision fresh and alive. Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.

  • What is a fine art photograph?
  • Where do you market your fine art work?
  • How do you reach that market, present your work, and create marketing materials and a Web site?

Thomas Werner, international commercial and fine art photographer, will share his experiences about these topics and much more. He will explain how to build a relationship with a gallery and what happens when you get an exhibition. He will also help you identify realistic goals in the fine art world and how to maximize results based on those expectations. If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.



Thomas Werner owns Thomas Werner Gallery in Manhattan and is the Director of Photography at Parsons New School of Design. Werner also works as a commercial and fine art photographer whose clients include: Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, and COACH. He is the co-founder of ASMPs nationwide Fine Art Specialty Group, and is the former President of the ASMP Foundation and current National director.

Portfolio Reviews:

Thomas will be offering one-on-one portfolio reviews where you can discuss how to make your portfolio stronger, how to develop and edit a portfolio that is appropriate for your desired marketplace, and where and how your work is likely to be most successful in the fine art world.

Sign up for one of the 8 available portfolio reviews on the associated event.

  • $0.00—ASMP Leadership
  • $20.00—ASMP member
  • $0.00—ASMP Student Member
  • $30.00—non-member
  • $15.00—Student
When And Where Date Location 9/22/2012
1:00 PM – 3:30 PM New Orleans, LA
The Ice House, 2803 St. Philip Street
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Register Online Other Registration Options

Besides registering via our website, you can register by calling ASMP at 215.451.2767. Business hours are 9-5 Eastern time. Attendance may be limited, so please register early.

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  • A former member
    A former member

    enjoyable discussion

    September 22, 2012

  • Rebecca

    This is an ASMP event. Please register with their group. thxs

    September 11, 2012

21 went

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