DESCRIPTION: Sometimes, a little bit of research and a few small changes to a website can deliver a big return for clients. Working with a boutique law firm, we studied the firm's Google Analytics reports, then tweaked its WordPress theme in an attempt to convert more visitors into clients for the firm. The results were great!
TAKE-AWAYS: Following this presentation, attendees will be able to (1) look at the basic Google Analytics reports for valuable data and (2) understand how adding a bit more of functionality and content to a WordPress site can deliver a significant return on investment for the site owners.
PRESENTER: Liam Dempsey (Liam will be a "virtual speaker" at this event from his office in Pennsylvania)
BIO: Director + Designer at LBDesign, Liam Dempsey spends his work days helping clients getting a better return on their marketing spend. Often that means making design and functionality tweaks to WordPress sites.
Doors open at 6:30pm, presentation starts at 7pm.
We meet in the Pam Ann Marketing offices, which are directly upstairs from the Second Half on Main restaurant. Free parking is available in the back of the building, and there is a metered lot nearby should the back lot fill up. Pay attention to rules on signs if parking on the street.
We'll provide some pizza and you're free to bring your own drinks (regular or adult beverages.) This is a FREE event although we will accept donations towards the pizza.
VERY IMPORTANT NOTE: This meetup sticks very closely to the guidelines set out by WordPress for such Meetups. To that end we'll be adhering specifically to this statement:
WordPress Meetups are welcoming places where everyone works to foster an accepting environment which is free of discrimination, incitement to violence, promotion of hate, and general jerk-like behavior.