Join us for a discussion by Brent Bice on Web Personalization with Drupal
Although personalization is not a new concept, marketing savvy organizations are beginning to leverage data and apply new personalization concepts to improve user experiences and increase conversion and retention rates.
In this session, Brent will:
• provide context around personalization - what is it, who's using it in Drupal, how can it helpDiscuss the many challenges organizations face with implementing personalization
• walk you through a strategic roadmap to prepare for its implementation
• examine Drupal-based solutions that will help you implement it easier
• walk away with the knowledge needed to improve your brand and your marketing!
Brent is a Senior Account Executive with FFW, a digital agency focused on implementing Drupal solutions for some of the most well known brands in the world.