How HubSpot, the leaders of Inbound Marketing, use content marketing to skyrocket organic traffic and create leads. The essence of this strategy can be applied to any startup and established company.
Consumer search behaviour is changing and search algorithms have changed to meet those expectations. That means marketers need to change how they create content to match those expectations. Learn how HubSpot experimented with technical SEO and doubled the organic traffic to their sales blog and get the framework to adopt the same strategy to your content.
Schedule (subject to change):
18.00 - 18.55 - Pizza, beer, networking 🍕🍺
18.55 - 19.00 - Intro
19:00 - 19.45 - Talk
19.45 - 20:30 - More networking and drinks
David Ly Khim (http://davidlykhim.com) is a senior growth marketing manager at HubSpot and advisor for United Way Boston. He helped HubSpot scale their freemium business model over the last three years which today sees over $300 million in annual revenue. He is currently focused on acquiring new free users through the marketing, sales, and CRM tools through product-driven channels.
This meetup is hosted by DogPatch Labs (https://dogpatchlabs.com) is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections.
This meetup is sponsored by Rebrandly (https://rebrandly.com), the most complete and reliable platform for link management. Rebrandly is the easiest way to create, measure and share short URLs with your custom domain name. Rebrandly is HIRING in #DUBLIN https://rebrandly.com/jobs
David, Katie, Sean, Louisa and all the Rebrandly team
*Thanks to our Media Partners at:
Dublin Tech Talks: https://meetup.com/Dublin-Tech-Talks/
Ladies that UX Dublin: http://ladiesthatux.com/dublin