The Human Touch: LinkedIn's B2B Brand Marketing Strategy


LinkedIn, the world’s most well-known professional networking site, are rethinking how they handle B2B marketing to focus on building a more human brand presence.

Customers and consumers want to have conversations with other people and not faceless businesses, at the end of the day. It’s important now more than ever for companies to humanize their B2B marketing strategies. Learn how LinkedIn has leveraged “unaided awareness” and why they recommend that other companies start tracking it right away.

Schedule (subject to change):
18:00 - 18:55 - Food, drinks, and networking 🍕🍺
18:55 - 19:00 - Intro
19:00 - 19:45 - Talk + Q&A
19:45 - 20:30 - More networking and drinks

Keith Browning, Senior Global Marketing Manager
With over 10 years’ experience in SMB & blue chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Sales and Marketing Solutions. Keith has created stand-out marketing campaigns for well-known brands in tech, travel and hospitality sectors.

This meetup is hosted by Dogpatch Labs ( is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections.

This meetup is sponsored by Rebrandly ( and Recruiters (

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