• How SEMrush Use Featured Snippets to Get to Position Zero on Google

    The Vaults - Dogpatch Labs

    SEMrush is a SaaS product used by over 3,000,000 marketers worldwide. They provide an all-in-one marketing suite consisting of more than 33 tools and reports that help companies market better online. They’re on the top of the keyword research market and help users fix technical website issues, improve the health of their backlink profile, and track local rankings on mobile and desktop. (https://semrush.com/) Schedule (subject to change): 18:00 - 18:55 - Food, drinks, and networking 🍕+🍺 +🕺🏾 18:55 - 19:00 - Intro 19:00 - 19:45 - Talk + Q&A 19:45 - 20:30 - More networking and drinks Speaker: Fernando Angulo, Head of International Partnerships Fernando has been part of the SEMrush team from the very beginning and has been instrumental in building out their marketing team. He speaks at 50+ of the top conferences across the globe every year and specializes in B2B search marketing, e-commerce, and influencer marketing. Venue: This meetup is hosted by Dogpatch Labs (https://dogpatchlabs.com) is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections. Sponsor: Rebrandly (https://rebrandly.com) is the most complete and reliable platform for link management. Rebrandly is the easiest way to create, measure and share branded links with a custom domain name. Find out why branded links beat generic short URLs every time: https://Rebrandly.Video/BrandedLinks

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  • How Dropbox Built a Global Community of Brand Ambassadors

    The Vaults - Dogpatch Labs

    Details: Over 500 million people around the world use Dropbox to work the way they want, on any device, wherever they go. Learn how the Dropbox team built one of the strongest communities of brand ambassadors through their customer base. Schedule (subject to change): 18:00 - 18:55 - Food, drinks, and networking 🍕🍺 18:55 - 19:00 - Intro 19:00 - 19:45 - Talk + Q&A 19:45 - 20:30 - More networking and drinks Speaker: Ed Giansante For over 4 years, Ed led for Dropbox’s (https://www.dropbox.com) community operations on a global scale- driving engagement and supporting their user base. He’s also the founder of E-Dublin -a leading platform of information for Brazilian expats, where his work has been recognized internationally. (https://www.e-dublin.com.br) Venue: This meetup is hosted by Dogpatch Labs (https://dogpatchlabs.com) is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections. Sponsor: This meetup is sponsored by Rebrandly (https://rebrandly.com) Rebrandly is the most complete and reliable platform for link management. Rebrandly is the easiest way to create, measure and share branded links with a custom domain name. Find out why branded links beat generic short URLs every time: https://Rebrandly.Video/BrandedLinks

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  • The Human Touch: LinkedIn's B2B Brand Marketing Strategy

    The Vaults - Dogpatch Labs

    LinkedIn, the world’s most well-known professional networking site, are rethinking how they handle B2B marketing to focus on building a more human brand presence. Customers and consumers want to have conversations with other people and not faceless businesses, at the end of the day. It’s important now more than ever for companies to humanize their B2B marketing strategies. Learn how LinkedIn has leveraged “unaided awareness” and why they recommend that other companies start tracking it right away. Schedule (subject to change): 18:00 - 18:55 - Food, drinks, and networking 🍕🍺 18:55 - 19:00 - Intro 19:00 - 19:45 - Talk + Q&A 19:45 - 20:30 - More networking and drinks Speaker: Keith Browning, Senior Global Marketing Manager With over 10 years’ experience in SMB & blue chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Sales and Marketing Solutions. Keith has created stand-out marketing campaigns for well-known brands in tech, travel and hospitality sectors. Venue: This meetup is hosted by Dogpatch Labs (https://dogpatchlabs.com) is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections. Sponsor: This meetup is sponsored by Rebrandly (https://rebrandly.com) and Recruiters (https://recruiters.ie) Rebrandly is the most complete and reliable platform for link management. Rebrandly is the easiest way to create, measure and share branded links with a custom domain name. Find out why branded links beat generic short URLs every time: https://Rebrandly.Video/BrandedLinks Recruiters is an award-winning Irish recruitment agency specializing in technology, sales, marketing, accounting, and finance recruitment. Find your dream job today: https://www.recruiters.ie/all-jobs

  • How to Implement the Content Strategy that Doubled HubSpot’s Organic Traffic

    How HubSpot, the leaders of Inbound Marketing, use content marketing to skyrocket organic traffic and create leads. The essence of this strategy can be applied to any startup and established company. Consumer search behaviour is changing and search algorithms have changed to meet those expectations. That means marketers need to change how they create content to match those expectations. Learn how HubSpot experimented with technical SEO and doubled the organic traffic to their sales blog and get the framework to adopt the same strategy to your content. Schedule (subject to change): 18.00 - 18.55 - Pizza, beer, networking 🍕🍺 18.55 - 19.00 - Intro 19:00 - 19.45 - Talk 19.45 - 20:30 - More networking and drinks Speaker: David Ly Khim (http://davidlykhim.com) is a senior growth marketing manager at HubSpot and advisor for United Way Boston. He helped HubSpot scale their freemium business model over the last three years which today sees over $300 million in annual revenue. He is currently focused on acquiring new free users through the marketing, sales, and CRM tools through product-driven channels. Venue: This meetup is hosted by DogPatch Labs (https://dogpatchlabs.com) is a startup hub, located in the historic CHQ Building and in the heart of Dublin’s Digital Docklands. Their mission is to accelerate the development of Ireland’s startup ecosystem by providing a valuable community from where you can grow, share knowledge and form connections. Sponsor: This meetup is sponsored by Rebrandly (https://rebrandly.com), the most complete and reliable platform for link management. Rebrandly is the easiest way to create, measure and share short URLs with your custom domain name. Rebrandly is HIRING in #DUBLIN https://rebrandly.com/jobs Thanks, David, Katie, Sean, Louisa and all the Rebrandly team *Thanks to our Media Partners at: Dublin Tech Talks: https://meetup.com/Dublin-Tech-Talks/ Ladies that UX Dublin: http://ladiesthatux.com/dublin

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