Online Marketing Meetup - Social Proof and the 'Zero Moment of Truth’

This is a past event

286 people went

HMS President (1918)

Kings Reach Victoria Embankment · London

How to find us

Come to Temple tube station and it's the last boat you reach before getting to Blackfriars bridge... it's got HMS President in big letters on the side of the gangway!

Location image of event venue


Hi people - following on from the success of the last event we're happy to announce the fourth Meetup of this group under our management.

I'm excited to announce that we've got a great international speaker lined up for the event this time. Nick Garner, Head of Search at Unibet ( is going to be talking about how to use CRM, Social Media, SEO and Online PR to engage with consumers at the 'Zero Moment of Truth' as Google calls it, or the point in the online buying cycle where consumers faced with too much choice will turn to social information sources to assist them in their decision making. Click here if you'd like more info on Google's new research and how it might affect your marketing strategy (

At the Zero Moment of Truth, most people's first destination will be Google so we've got Mike Essex and Samantha Stratton from Koozai ( generously giving away the secrets to controlling the first page of search results for brand name searches in a talk entitled "Page One Domination!"

We're always interested in people to sponsor the bar at the event so let me know if you want to get your brand in front of 800+ of London's top online marketers and I'll sort out the details.

We'll be holding this on HMS President, which is one of the permanently moored ships on Victoria Embankment, and a fantastic venue. There's a bar on board, so everyone will be able to refresh themselves suitably throughout the evening.

I'm a firm believer in the premise of the more the merrier, so please help us to grow this group by spreading the word!

See you there!