Matthew Ho’s Bio
Matthew Ho is head of product development and co-founder at Tapmint (http://tapmint.com). Tapmint is a consultancy that creates innovative mobile apps & provides strategic mobile advice. He is experienced in mobile and digital marketing.
Matthew also co-founded Native Tongue which makes language learning mobile games and has 500k downloads. He was previously a digital producer at Next Digital (now Asia Pacific Digital), Asia Pacific’s largest independent digital agency. He also worked for airbnb. Before his digital career, Matthew was a senior tax accountant at Deloitte.
Matthew is regarded as one of Australia’s Top 50 startup influencers. He has been a guest writer for Tech in Asia, one of Asia’s largest tech blogs on Australian technology startups. His personal blog inspiredworlds is a Top 20 Australian Best Business blog awarded by Smart Company. He has taught classes at General Assembly Sydney on “Intro to Mobile Analytics”, “Making Effective Prototypes” and “Growth Hacking”. He is a mentor for Telstra’s accelerator Muru-D and startup adviser to University of Technology Sydney’s Project Pitch. He is the lead ambassador for UTS for the China Australia Millennial Project (http://www.australiachina.org/), which builds relationships between China and Australia’s future executives. He is also the author of of the upcoming book “Start Your Digital Marketing Career”.
Summary of talk
The talk “Innovation in Professional Services” will discuss how professional services is facing digital disruption. Professional services such as accountants, lawyers, and consultants are facing massive change. In accounting, It has been reported that 66% of SME’s would replace services their accountant provides with cloud software. Many of the services they provide are being now being automated and outsourced. This disruption is also happening in many other industries too - taxi, accommodation and financial services. In addition, online marketplaces are disrupting the market by connecting buyers and sellers of services. Service providers need to figure out how to provide a higher value add in their offering to survive.
The talk will discuss how to implement innovation in a business. It includes models of corporate innovation and the latest thinking in innovation. There will also be case studies presented of how businesses implemented innovation. The speaker, Matthew Ho will combine his experience in professional services, technology startups and online marketing to provide a unique perspective for this talk.
Donation to organisation
I would like to donate 100% event proceeds to Code Camp (http://www.codecamp.com.au/). This is a private organisation that teaches school kids how to create mobile apps. It is run by Pete Neill and Ben Levi, based at Fishburners. The money will be used to create a scholarship for one student to attend the Ultimo School Camp. The scholarship is provided to allow all students with the same opportunity to attend and to learn mobile apps.
I would like to support this organisation because I have created a lot of apps and to support my local community in Ultimo. I have a strong association with Ultimo through UTS, Fishburners and as a member of the Pyrmont Ultimo Chamber of Commerce. I also personally know the founders of CodeCamp and will be attending one of their camps to see how it operates.
18:30 - Arrive, Meet the speaker & Network
19:00 - Presentation Starts
20:00 - Q&A
$10 - (All Profits from this Online Marketing Meetup event will be donated to charity as a lump sum. No individual receipts will be issued)
Event Sponsor - Softlayer (http://www.softlayer.com/catalyst) a market leading cloud hosting supplier will be providing food for the event catered for by YouChews.