Market Segmentation Analysis on the Watson Data Platform

Open Source Analytics - Kansas city, KS
Open Source Analytics - Kansas city, KS
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Marketers and Analysts are looking for ways to increase revenue by segmenting their customers. Leveraging Data Science, Cognitive capabilities and Guided Data Discovery, they will be able to identify lead segments of purchasers and better target their marketing as well as strategic sales efforts.

In this webinar we will use Cloud Services such as IBM Data Science Experience, Watson Analytics, and Watson APIs to demonstrate how to effectively perform a market segmentation analysis.