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Price: $5.00 /per person

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Join us for an exclusive screening of "Helvetica" brought to you by OCUX, The Cove (http://innovation.uci.edu/the-cove/) and UCI's Master in HCI (https://mhcid.ics.uci.edu/) program. We will have a pre-movie socializing hour before the movie starts at 6 pm. Come early and mingle outside The Beach with our UX community including students, faculty, UX designers, UX researchers, product managers, developers and start-up founders.

Parking: Free and plentiful. Park anywhere in the lot and walk over to The Cove.

AGENDA
5:30 pm: Check-in, snacks and socializing
6:00 pm: Assemble in theater for movie screening
7:15 pm: Discussion of movie
8:15 pm: Wrap-up and departure

ABOUT THE MOVIE

Helvetica is a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.

RSVP today!

SEE TRAILER HERE: https://www.youtube.com/watch?v=wkoX0pEwSCw