addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcredit-cardcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobe--smallglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1languagelaunch-new-window--smalllight-bulblinklocation-pinlockm-swarmSearchmailmediummessagesminusmobilemoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahooyoutube

Four Factors of Member "Flaky-ness"

Every member needs to have clear expectations of the value of going to a new place, to meet new people and do some new activity. While there are many issues, we have found these "4" to be paramount to why members flake. We have also provided solutions to each briefly.

I. **Expected Economic Value**
Is the Cost of leaving my home > greater than > the experience being provided?

II. **Expected Social Anxiety Value**
Is the fear of new strange people/places > greater than > the expectation of making new friends?

III. **Expected Time Value**
Are other extra-curricular activities providing greater entertainment value > greater than > this meetup event?

IV. **Expected Loss of Connectedness**
Is the group connection vis a vis Meetup Group > greater than > any individual connection I can follow up on other social networks or messaging platforms?

To address each takes various techniques:
1) **Economic Value**
a. Utilize group rates to lower what a individual's ticket would cost and share that added value with group as added benefit.
b. Show expertise of the organizer, team and member(s) to increase value of experience.
c. Provide example(s) of past meet ups and comments of member success at learning or having a good time
d. Lower barrier of entry by offering special discounts for individuals who buy 6 tickets or more or who agree to do hosting activities.
e. Under promise with (a) Baseline of Group rate + (b) Exceptional expertise, then calculate in "Surprise & Delight" extras. Tease/Do Not explicitly describe those Extras

2) **Social Anxiety Value**
a. Realization of Merlot Moment. Typical Lonely person signed up to too many Meetup events. Identify Newbie & Reach-out via emails and Newbie Chats having an "Onboarding" process
b. Fear of New Place, New People, New Activity > greater than > perceived confidence in tackling new things. Post Pictures, Video of leadership team, Maps of location. Walk members through activities via emails or videos, particularly at proposed location. Key: Take 3-4 weeks prior and Follow up with new information up to the last 60 minutes prior to event.
c. Incentivize experienced members to be hosts and train them on helping introduce & engage new members to the group at events.
d. Empower hosts and newbies with follow ups "How was your first Meetup? Good. Please share on site / provide link
e. Provide clear guides to how to find, identify, and engage appropriately. From wrist bands, fez and right attire and behaviors. Providing additional safety net of perceived unwanted social interactions

3) **Expected Time Value**
a. Find all Meetups of similar activities and add their Meetup Calendar to your Google Cal to insure no overlaps
b. Work with other Meetup Groups of similar themes to coordinate a larger or greater expectation of group activity and social interactions
c. Provide Team or Group activities that require organizing of Meetup. Team scavenger hunts or social activities requiring group coordination and individual commitment to group effort.
d. Set clear times and agenda to point to critical start and stop times. Be clear on jeopardy of coming late or no-show
e. Include activities that provide other benefits and share those; Helping others, discovering new skills, and learning about new cultures, etc.

4) **Expected Loss of Connectedness**
a. Setting clear behavioral norms to group and enforcing those without prejudice
b. Working with other Organizers to alert those groups of potential member issues
c. Communicating to the group the decision on removing a person due to safety etc reason
d. Building a humble case that their are few alternatives to this Meetup with these specific activities
e. Using Meetup HQ to identify serious member behavior that may require intervention or contacting authorities of serious activity
f. Loss of stature, where if the group sets clear rewards for responsibility=access, recognition, influence, the loss of that should deter infractions.

**Conclusion:** I have done all of the above. Each could be easier with Meetup software support. In particular tracking of positive behaviors and fulfilled responsibilities with distinct rewards and stature.

There are contextual random factors, weather, organizers emailing members to attend other events, previous events having issues or complaints, previous low turn-out. Poor asst. organizer coordination or identification.

We have found that if organizers address the above four issues, if they pay they show. If they don't we do not care.

We also have found those groups that exclude members for social infractions including flakiness severely tend to get clique-ish. This is natural progression of social dynamics, see Tuckman's group development and Smith's Paradoxes of Group Life. It requires great skill to address group affinities and defensiveness which can crop up. Hope this helps!

Also based on statistical analysis, we have found that the last 12 hours are significant in the ability to measure attendance %. If you have 100 RSVPs the night before. If in the last 12 hours that number finishes at 101 RSVPs you will have over 60% show. If in the last 12 hours you have 99 RSVPs you will have 40% or less. Only paid events deviate from this algorithm.

Thus "101-rsvp" events will have 60-80 people show and "99-rsvp" events will have 20-40 people show. Thus the last 12 hours prior to an event is when the majority decide to flake or not. We have found that video messaging in those last 12 hours can be the tipping point to move the number up a few rather than down dramatically changing the flake probability. Though there may be other techniques as well, would like very much to learn those... :-)

Table of Contents

Page title Most recent update Last edited by
Links: Files, Documents, Spreadsheets, Slide Decks May 4, 2017 6:46 PM Christopher David K.
Location Meetup Agenda and Debrief April 24, 2017 1:36 PM Christopher David K.
Community Organizer School April 21, 2017 4:56 PM Christopher David K.
Meetup Academy! powered by your SoCaMo Organizers April 21, 2017 3:53 PM Christopher David K.
Map of Meetup Resources April 20, 2017 8:47 AM Meetup
Promo Resources April 20, 2017 8:46 AM Meetup
Four Factors of Member "Flaky-ness" April 11, 2017 4:44 PM Christopher David K.
About Organizers Meetup - Los Angeles April 20, 2017 8:48 AM Meetup

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy