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Startup Marketing: Building Web Traffic with SEO

Search Engine Optimization is the highest returning, lowest-cost investment you can make for your online business. As the world's consumers move toward search to find the products they need, SEO will ensure that they find your website on search engine result pages. Learn how to implement key on-page and off-page SEO indicators, perform keyword research, and build a consistent flow of online leads.

To save 20% off the door price, please register here:

What This Class Will Cover
Your web visitors' simple search query phrase can tell you how people find your business or product, and what answers they are seeking. Looking at your analytics to find these keywords can produce high-value, actionable ideas. The Google AdWords keyword tool is an essential part of prioritizing your blogging and content creation. Understand how to leverage your posts and referral sources to grow your social media presence and search results. 

Finding Your Keywords
- Your intuitive head start
- Hacking through Google Analytics
- A walkthrough of Google’s Keyword Tool
- Examples of longtail keywords

How to Optimize Your Blog Posts for SEO
- Google’s algorithm
- 7 steps to a perfectly optimized blog post
- The strategy to sprinkling in your targeted keyword phrases
- Simplest ways to improve time spent on page
- The relationship between social and SEO 

Reviews of Cort's SEO class:
"Good takeaways, deep knowledge of the subject." 

"[Cort] gave a solid overview of the subject, and he gave me some actionable items that I can use immediately." 

"The topic was very relevant and useful to everyone and included good opportunities for dialogue through questions and answers. The instructor also used my business as an example by talking to me and knowing my needs before the class." 

About the Instructor
Cort Tafoya owned an entertainment website for the past two years, managing 15-20 contributors, doubling web traffic, and increasing search visitors by 95%. More recently for Hack Reactor, an S.F. coding school, Tafoya's techniques lead to doubling web traffic in 30 days. Tafoya graduated from California State University Fullerton with a journalism degree. He is a search engine optimization (SEO) and business marketing expert, who has crafted multiple business marketing plans focused around attaining online conversions.

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