When we need quantitative studies to get the big numbers behind our results, we usually turn to online methods like surveys and data mining. But using online methods for a qualitative study? What would that even look like?
In this presentation, Jill Meneilley will talk about her experience conducting online qualitative research and why it’s often a better option compared to in-person focus groups or in-depth interviews. She’ll share stories from studies she has conducted across a range of clients and business challenges and will give examples of how to get the most out of your own online qualitative research studies.
▪ Date: Wednesday, September 19, 2018
▪ Time: Informal networking from 6:30 - 7:00pm, then the presentation begins promptly at 7:00pm
▪ Location: Pacific Northwest College of Art (PNCA), 511 NW Broadway, Portland. Parking is available in the west-side faculty lot after 6:30pm.
▪ Refreshments: Light dinner and drinks generously provided by Filter.
▪ Cost: $5. Members -- free. (2018 membership costs $20 and covers the six bi-monthly meetings held in alternating months January - November.) Event and membership fees will be collected at the door, cash only please.
About the speaker:
Jill Meneilley has worked in Marketing Research for 25+ years and runs her own consulting firm, Mobius Solution Lab. Her past experience includes working as the Global Market Research Manager for Ben & Jerry’s, as well as roles at market research firms Nielsen and Chadwick Martin Bailey.
About this organization:
The PDX Design Research Group is a multidisciplinary networking group focused on the role of research in the design of products, services and systems in business, government and non-profits. We welcome perspectives from all disciplines, including human-computer interaction, design, market research, and the social sciences, and others. Meetings are held every other month in downtown Portland, and include speakers, panel discussions, workshops, and other events, with opportunities to network and discuss relevant topics with fellow research professionals.
We hope to see you at the event!
--Sherri, Elise, and Mike, co-organizers of the Portland Design Research group