Marketing automation is changing how marketers do business, and recent acquisitions (Silverpop by IBM, Eloqua by Oracle) shows that secret is out.
But how do you choose one from the growing list of providers?
Join us to hear from fellow marketing automation mavens on how to select the right MAP (Marketing Automation Platform) for your needs today...and tomorrow.
What are the Marketing Automation Platform minimum requirements?
Frank McSwain from Net-Results (a MAP) will join us through the interwebs to go through the SiriusDecisions report on MAP minimum requirements. Frank will outline the "must have's" for Campaign Management, Lead Management, and Platform Management.
At the PDX MA Meetup we love having vendors share educational (non-salesy) content based on their experience with MA; nobody spends more time helping businesses evaluate and onboard.
This is how we do it
• 30 minutes of coffee chat
• 60 minutes of presentation and Q&A
• 30 minutes of the "wisdom of crowds" where we all provide insight into one marketer's challenges
Where it happens
We'll be meeting in the awesome TaborSpace, a unique volunteer run space in SE Portland; plan to buy a coffee or three to support this community.