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What's the right Marketing Automation platform for my business?

Marketing automation is changing how marketers do business, and recent acquisitions (Silverpop by IBM, Eloqua by Oracle) shows that secret is out.

But how do you choose one from the growing list of providers?

Join us to hear from fellow marketing automation mavens on how to select the right MAP (Marketing Automation Platform) for your needs today...and tomorrow.

What are the Marketing Automation Platform minimum requirements?

Frank McSwain from Net-Results (a MAP) will join us through the interwebs to go through the SiriusDecisions report on MAP minimum requirements. Frank will outline the "must have's" for Campaign Management, Lead Management, and Platform Management.

At the PDX MA Meetup we love having vendors share educational (non-salesy) content based on their experience with MA; nobody spends more time helping businesses evaluate and onboard.

This is how we do it

• 30 minutes of coffee chat

• 60 minutes of presentation and Q&A

• 30 minutes of the "wisdom of crowds" where we all provide insight into one marketer's challenges

Where it happens

We'll be meeting in the awesome TaborSpace, a unique volunteer run space in SE Portland; plan to buy a coffee or three to support this community.

Join or login to comment.

  • Tod C.

    The timing was perfect. The minimum requirements presentation was a little subjective but overall very useful.

    June 27, 2014

  • A former member
    A former member

    Highly informative meetup with a great group of people.

    June 25, 2014

  • Keith B.

    Great. Very informative.

    June 25, 2014

  • Albert K.

    anyone have a good article that gives some foundational knowledge on the topic? Thanks!

    June 24, 2014

    • Albert K.

      I have a class on Thurs. which I'd love to let group members know the details about. Would it be ok to announce here? It's on survey tools/feedback, but also branding by another speaker. Thanks for getting back to me and for your presentation.

      1 · June 24, 2014

    • Brian R.

      Albert, feel free to announce your class under "Discussions."­ Thanks for creating another opportunity for learning!

      1 · June 25, 2014

  • Brian R.

    I'm seeking a time that works for the majority of you. If I didn't pick a good one (Wednesdays 3-5pm), please let me know and I can move it. We are still a few weeks out.

    1 · May 30, 2014

    • Luisa A. N.

      Hey Derek, want to carpool?

      June 13, 2014

    • A former member
      A former member

      Hey Luisa, turns out I'm unable to make it. Let me know how it goes!

      June 14, 2014

  • Luisa A. N.

    Time and date work for me

    June 13, 2014

15 went

Our Sponsors

  • Moderno Strategies

    Moderno Strategies provides free labor & Meetup expenses for the group.

  • Act-On Software

    Act-On is providing the venue & refreshments at our September event.

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