How to score with marketing automation
Were you ever curious about how others always seem to score?
CMO’s that implement lead scoring see 138% lead gen ROI. But only 21% of companies do. This need not be.
Drink some Widmer Brothers beer, carb binge with a Voodoo donut, and channel your inner marketing guru as we give you the roadmap to lead scoring paradise:
• Persona: we’ll show you how to identify and score your ideal prospect
• Plan: we’ll give you a content planning matrix for matching content to your buyer’s path to purchase
• Prioritize: we’ll demonstrate how to alert sales to the hottest leads through lead routing and alerts
• Pull back the curtains: we’ll show you our own live scoring models and how we built them
"Lead scoring and ROI go together like beer and donuts,” said no one, ever. But they will now.
John Zaterka of IBM Silverpop (http://silverpop.com) (Marketing automation platform)
Brian Rants of DMX Engage (http://dmxengage.com) (Marketing automation agency)
Where it's going down
322 NW Sixth Ave (between Everett and Flanders), Suite 200, Portland Oregon 97209. Buzz “200″ when you arrive. The phone will ring once or twice, then you’ll be buzzed up. Come on up; we’ll be on the second floor.