NEW TIME: Welcome to the Era of Engagement Marketing

Location image of event venue

Details

RESCHEDULED (for the snowpocalypse that never came)

The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.

PIZZA. BEER.

Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Join us to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:

• As individuals

• Based on what they do

• Continuously over time

• Wherever they are

• Always directed towards a goal

• With measurable impact

• At the speed of digital

PIZZA. BEER.

We are excited to welcome two Marketing Automation thought leaders from this Meetup's Sponsor, Marketo:

• Allison Dyer (@DyerAllison) (https://twitter.com/DyerAllison), Sr. Solutions Consultant, Marketo

• Joseph Benoit (@JNBenoit) (https://twitter.com/jnbenoit), Associate Solutions Consultant, Marketo

Did I mention we will also have pizza and beer?