NEW TIME: Welcome to the Era of Engagement Marketing

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RESCHEDULED (for the snowpocalypse that never came)

The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.


Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Join us to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:

• As individuals

• Based on what they do

• Continuously over time

• Wherever they are

• Always directed towards a goal

• With measurable impact

• At the speed of digital


We are excited to welcome two Marketing Automation thought leaders from this Meetup's Sponsor, Marketo:

• Allison Dyer (@DyerAllison) (, Sr. Solutions Consultant, Marketo

• Joseph Benoit (@JNBenoit) (, Associate Solutions Consultant, Marketo

Did I mention we will also have pizza and beer?