RESCHEDULED (for the snowpocalypse that never came)
The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.
Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Join us to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:
• As individuals
• Based on what they do
• Continuously over time
• Wherever they are
• Always directed towards a goal
• With measurable impact
• At the speed of digital
We are excited to welcome two Marketing Automation thought leaders from this Meetup's Sponsor, Marketo:
• Allison Dyer (@DyerAllison) (https://twitter.com/DyerAllison), Sr. Solutions Consultant, Marketo
• Joseph Benoit (@JNBenoit) (https://twitter.com/jnbenoit), Associate Solutions Consultant, Marketo
Did I mention we will also have pizza and beer?