18:30 - 19:00 Gathering and Networking
19:00 - 19:10 Opening, Osnat Niv-Assa, CEO, PMsphere
19:10 - 20:30 “UX Expert Review is not just a process”, Shai Granot, UX Expert
** The event will be delivered in Hebrew
UX expert review in not just a process
UX expert review ("Heuristic evaluation") is a process of examining the user-interface of a product and identifying usability problems. The interface is judged through recognized usability principles (the "heuristics"). The process is quick, relatively inexpensive & easy to perform, and in many cases, it requires the involvement of product managers.
Preparation before performing the review is essential. It includes defining main target users and their usage-scenarios. Properly done, an expert review can give a better overall perception and a clear, prioritized to-do problems list.
UX expert review is not just a process: it is a state of mind relevant at ALL phases of product development.
In this lecture, Shai will share many do's & don'ts examples from a wide variety of products, from his vast experience in leading UX expert reviews.
About Shai Granot
Shai Granot is a UX consultant (at www.UxWorks.co.il ). He has more than 10 years of experience as a UX expert. His clients vary from early stage startups to corporate firms.
Shai has a B.Sc. at Computer Science and worked at software development for 10 years. Learning screenwriting was a significant milestone in the transition to user-experience world. He worked as UX expert in UX consultancies and in-house software development companies.
Shai is passionate about interfaces, users and everything related to both of them.