Past Meetup

B2B, B2C, & B2B2C Product Management – is it the same? (Jerusalem)

This Meetup is past

34 people went


Are product manager roles in B2B and B2C companies the same? what are the differences? what are the main KPIs? and what happens to your product on a B2B2C service? Avidan Lamdan, SVP Strategy at Kaltura, is going to review the various differences and challenges each such company presents.


18:00-18:30 - Networking, pizza & beer

18:30-18:35 - Osnat Niv-Assa (, CEO, PMsphere (

Adi Alter (, Director of Product Management, Ex Libris (

18:35-19:30 - Avidan Lamdan (, SVP of Strategy at Kaltura (

About Avidan Lamdan
Avidan Lamdan is Senior Vice President of Strategy at Kaltura, where he served also as Senior Vice President Products and VP R&D. A recognized video technologies expert, Avidan brings with him more than 20 years of experience in the broadcasting and video industries, where he held senior R&D and product management roles. In these roles he has built a wide range of products targeted to both enterprise and end-users, and has struggled to find the right methodologies for building different products, serving different users, in the same organization.

Prior to joining Kaltura, Avidan was the CTO and VP R&D of TVinci and held senior engineering and management positions at NDS. Avidan holds an Executive MBA from The Hebrew University of Jerusalem.

About Kaltura
Kaltura provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school.