B2B, B2C, & B2B2C Product Management – is it the same? (Jerusalem)


Are product manager roles in B2B and B2C companies the same? what are the differences? what are the main KPIs? and what happens to your product on a B2B2C service? Avidan Lamdan, SVP Strategy at Kaltura, is going to review the various differences and challenges each such company presents.


18:00-18:30 - Networking, pizza & beer

18:30-18:35 - Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/)

Adi Alter (https://il.linkedin.com/in/adialter), Director of Product Management, Ex Libris (http://www.exlibrisgroup.com/)

18:35-19:30 - Avidan Lamdan (https://www.linkedin.com/in/avidan-lamdan-81a6341/), SVP of Strategy at Kaltura (https://corp.kaltura.com/).

About Avidan Lamdan
Avidan Lamdan is Senior Vice President of Strategy at Kaltura, where he served also as Senior Vice President Products and VP R&D. A recognized video technologies expert, Avidan brings with him more than 20 years of experience in the broadcasting and video industries, where he held senior R&D and product management roles. In these roles he has built a wide range of products targeted to both enterprise and end-users, and has struggled to find the right methodologies for building different products, serving different users, in the same organization.

Prior to joining Kaltura, Avidan was the CTO and VP R&D of TVinci and held senior engineering and management positions at NDS. Avidan holds an Executive MBA from The Hebrew University of Jerusalem.

About Kaltura
Kaltura provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school.