- JFrog Roadmap Planning Process - From Excel to “Leaps”
Like many other startups, JFrog started its journey with a single product, a bunch of talented developers, and a need to stay agile and responsive. Within this startup mode, “product roadmap” was a nice Excel spreadsheet full of tasks for the upcoming month. Fast forward 10 years, JFrog serves the growing needs of thousands of enterprise customers, with multiple products and solutions, and a global team which requires a different approach to Roadmap. In this meetup, Dror Bereznitsky, Chief Product Officer at JFrog, will share the evolution of product roadmap process at JFrog, along with their lessons learned of what works for different stages of your company and products. Agenda 18:30 - 19:00 – Gathering & Networking 19:00 - 19:05 – Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) 19:05 - 20:15 - Dror Bereznitsky (https://www.linkedin.com/in/drorbr/), Chief Product Officer, JFrog 20:15 - 20:30 Q&A
- Creating the Ultimate Product Growth Strategy
Creating The Ultimate Product Growth Strategy Session #1: "5 steps for creating the ultimate product-led growth strategy A practical guide for B2B product leaders" Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX). Session #2: "Growth Hacking tactics to reach Go-to-market fit" Mike Telem, GM New Business at Clarizen and Former founder of Insightera and VP marketing at Marketo. Language: Hebrew Agenda 18:30 - 19:00 – Gathering & Networking 19:00 - 19:05 – Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) 19:05 - 19:40 - Mickey Alon (https://www.linkedin.com/in/malon/), Former CEO and cofounder of Insightera, CPO and cofounder of Aptrinsic (Gainsight PX) 19:40 - 20:15 - Mike Telem (https://www.linkedin.com/in/miketelem/), GM New Business at Clarizen and Former founder of Insightera and VP marketing at Marketo 20:15 - 20:30 Q&A
- Strategy - How to Build and Lead
*** The event is FULL *** Why strategy? Should we bother about strategy when everything constantly changes? In this event, Ehud Schneorson, Managing Director at Blumberg Capital and former Commander of unit 8200, will share his vast experience on how to build and lead a Strategy: - When is the right time to consider strategy? - How to build a strategy? and how to lead strategic changes? - What are the differences between building a strategy for a large organization vs. a small startup? - What are the risks when skipping the strategic thinking? Agenda 9:00 - 09:30 – Gathering & Networking 09:30 - 09:35 – Opening: Ruti Shneorson, PMsphere (http://www.pmsphere.com/) 09:35 - 10:45 – Ehud Schneorson - "How to Build and Lead a Strategy" 10:45 - 11:00 Q&A Language: Hebrew
- Nobody wants your fucking product - the story of Lemonade's growth
The story of Lemonade's growth: Most products start with some demand but usually most of the people on the globe don't care about your fucking product. In this talk, Gil Sadis, Head of Product at Lemonade, will show some techniques to drive this demand. And will share insights on what they've used in Lemonade that helped them achieve their growth. About Gil Sadis An experienced product and marketing guy, working in some of Israel’s leading startups. Currently, I'm Head of Product at Lemonade, reinventing homeowners and renters insurance. Previously, I worked as VP Product at BlazeMeter (acquired) and Taptica (IPO) and founded my own company, Licensario. I hold a BSc in Software Engineering from Ben Gurion University. One of my biggest passions is to help startups. I'm a mentor at the Sigmalab Accelerator (powered by Yahoo) and Barclays Accelerator (powered by Techstars), and a frequent speaker at startup meetings and conferences. Agenda 9:00 - 09:30 – Gathering & Networking 09:30 - 09:35 – Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) 09:35 - 10:45 – Gil Sadis (https://www.linkedin.com/in/gilsadis/), Head of Product, Lemonade (https://www.lemonade.com/) 10:45 - 11:00 Q&A Language: Hebrew
- Let’s get Physical: From Innovation to Sales (Jerusalem)
Every once in a while you have a great idea for a product that you feel is needed but does not exist (or so you think…). If you only knew how to get this product out there and sell millions of units as it should… Based on personal experience of developing and selling physical products, Rafi Gabbay, an entrepreneur and product designer will offer some do’s and don'ts for creating a viable physical product in the digital age. From useful apps to 3D printing, between local production and manufacturing in China, from Internet sales to traditional distribution - we’ll discuss alternatives paths to all the above and weigh their pros and cons. The talk will be held in Hebrew. Agenda 18:00-18:30 - Networking, pizza & beer (Pico, Jerusalem) 18:30-18:35 - Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) Adi Alter (https://il.linkedin.com/in/adialter), Director of Product Management, Ex Libris (http://www.exlibrisgroup.com/) 18:35-19:30 - Rafi Gabbay (https://www.linkedin.com/in/raphaelgabbay/), CEO At Rolla RWT (http://www.rafigabbay.com/). About Rafi Gabbay Entrepreneur and manager in the fields of product development and marketing & sales. Believe that a hybrid approach that interlocks "product" and "marketing" from the very start is vital to product development. In recent years, Rafi founded and managed Rolla RWT Ltd, a startup that offers a series of products, Rafi studied industrial design at Hadassah College and a master’s degree (MDes) in design management at the Bezalel Academy of Arts and Design.
- It’s all about UX - The common UX mistakes you must avoid
Why users prefer one solution over the other? Why one solution is lovable while others with similar capabilities don’t get the same attention? Sharon Shainin is an experienced UXer and Product Manager. Throughout the years, she has created a list of topics, that if you do not put enough focus on them, the entire UX ends up somewhere between messy to just ok. Theses topics are relevant for every product, no matter how small or big it is. In this meetup, Sharon will talk about these topics, focusing on the UX topics we need to pay extra attention to at the early phases of the product life cycle. About Sharon Shainin Sharon is a Product Management and UX expert. she mentors junior product managers and junior startup companies. Prior to being a freelancer, Sharon was a Product Manager at Microsoft and SAP. (https://www.linkedin.com/in/sharonmor/) Agenda 18:30 - 19:00 – Gathering & Networking 19:00 - 19:05 – Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) 19:05 - 20:00 – Sharon Shainin (https://www.linkedin.com/in/sharonmor/), It’s all about UX - The common UX mistakes you must avoid 20:00 - 20:30 Q&A Language: Hebrew
- Building a startup inside your organization: The Kaltura Pitch story
Imagine a new startup: from a blank page to an idea, to a live product in just 3 months. Now picture this startup bubbling inside the walls of a live business, surrounded by mature products, and hundreds of paying customers. Easier or harder? Learn about the Kaltura Pitch [https://corp.kaltura.com/products/video-for-business/kaltura-pitch/] story from Lior Benderski, Director of Product. Discuss the challenges, goals, constraints, hurdles, and solutions. - How to innovate in an established and successful company? - What does it take to create a customer-facing product in just 3 months? - The product manager’s role in this madness Lior's personal video message: https://bit.ly/2pRc3mE Lior Benderski (https://www.linkedin.com/in/lior-benderski-b553054/) Lior is a Director of Product, Kaltura, leading several video-based products. He is motivated by creating fantastic user experiences and is only satisfied when he hears customers say: “well, that was easy!". Agenda 18:30 - 19:00 – Gathering & Networking 19:00 - 19:05 – Ruti Melamed-Shneorson (www.linkedin.com/in/ruti-melamed-shneorson/), PMsphere (www.pmsphere.com/) 19:05 - 20:30 – Building a startup inside your organization: The Kaltura Pitch story 20:30 - 20:45 Q&A Language: Hebrew
- B2B, B2C, & B2B2C Product Management – is it the same? (Jerusalem)
Are product manager roles in B2B and B2C companies the same? what are the differences? what are the main KPIs? and what happens to your product on a B2B2C service? Avidan Lamdan, SVP Strategy at Kaltura, is going to review the various differences and challenges each such company presents. Agenda 18:00-18:30 - Networking, pizza & beer 18:30-18:35 - Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) Adi Alter (https://il.linkedin.com/in/adialter), Director of Product Management, Ex Libris (http://www.exlibrisgroup.com/) 18:35-19:30 - Avidan Lamdan (https://www.linkedin.com/in/avidan-lamdan-81a6341/), SVP of Strategy at Kaltura (https://corp.kaltura.com/). About Avidan Lamdan Avidan Lamdan is Senior Vice President of Strategy at Kaltura, where he served also as Senior Vice President Products and VP R&D. A recognized video technologies expert, Avidan brings with him more than 20 years of experience in the broadcasting and video industries, where he held senior R&D and product management roles. In these roles he has built a wide range of products targeted to both enterprise and end-users, and has struggled to find the right methodologies for building different products, serving different users, in the same organization. Prior to joining Kaltura, Avidan was the CTO and VP R&D of TVinci and held senior engineering and management positions at NDS. Avidan holds an Executive MBA from The Hebrew University of Jerusalem. About Kaltura Kaltura provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school.
- How to lead a product within a larger corporate portfolio: AutoCAD Mobile story
Product management is about leading the product. But what happens to your product when the company has a Portfolio of Multiple Products? - Is your product's roadmap aligned with the corporate roadmap? - How to juggle the growth of a standalone product with the needs of a bigger, broader corporate vision? - How to communicate the wide portfolio considerations to your product team? - How to find a win-win process that will enable success at scale on both fronts? In this session, Maayan Gottlieb, Head of Product Mangement, and Edik Mitelman, Senior Manager, AutoCAD Mobile at Autodesk, will discuss these challenges and share their perspective and experience for some of the solutions they have found. Agenda 18:30 - 19:00 – Gathering & Networking 19:00 - 19:05 – Ruti Melamed-Shneorson (www.linkedin.com/in/ruti-melamed-shneorson/), PMsphere (www.pmsphere.com/) 19:05 - 20:30 – How to lead a product within a larger corporate portfolio: AutoCAD Mobile story 20:30 - 20:45 Q&A Language: Hebrew Maayan Gottlieb (https://www.linkedin.com/in/maayan-gottlieb-55561875/) Maayan is the Head of Product Management, AutoCAD Mobile at Autodesk, where she gets to lead a multifunctional team to drive her love for product, management and bringing real value to real people. Maayan is inspired by combining her engineering background, psychological education and delivering great solutions on the intersection of human and computer interactions. Edik Mitelman (https://www.linkedin.com/in/eduardmitelman/) Edik is the Senior Manager, AutoCAD Mobile at Autodesk, leading the group out of Tel Aviv to establish its crucial role within the AutoCAD global ecosystem and help driving the new horizons for AutoCAD and its users. Edik is inspired and motivated by creating and driving data-informed and people-driven successful organizations effectively solving real, hard problems.
- Leveraging prototypes and role-play to build a better product (Jerusalem)
As we increasingly design digital products and services it’s easy to forget we’re actually building for real people, who (for the most part) live in an analog world. In this interactive workshop, led by Alona (Lerman) Stern (https://www.linkedin.com/in/alonastern/), we'll talk about how to choose what to prototype, review different prototyping methods, and understand how they can be used to validate and further refine products and services. Drawing on the world of improvisation, we’ll also test real ideas using role-play in order to super quickly and cheaply gain feedback, insights and deep empathy into our users. Agenda 18:30-19:00 - Networking & beer 19:00-19:05 - Osnat Niv-Assa (https://il.linkedin.com/in/osnatnivassa), CEO, PMsphere (http://www.pmsphere.com/) Adi Alter (https://il.linkedin.com/in/adialter), Director of Product Management, Ex Libris (http://www.exlibrisgroup.com/) 19:05-20:00 - Alona (Lerman) Stern (https://www.linkedin.com/in/alonastern/), Senior Product Manager at Freightos (https://www.freightos.com/) About Alona (Lerman) Stern Alona is a Senior Product Manager at Freightos, where she gets to combine her love for product, strategy and design. Alona’s experience spans multiple sectors, from consumer-packaged goods, to software, hardware, and manufacturing. Since making aliyah four years ago she has worked with Israeli software and hardware startups, guiding them in product management, marketing, and strategy. Alona completed her MBA at MIT with a focus on marketing and operations, and received her B.A. from the University of Chicago with a double major in Economics and Public Policy. She is inspired by smart people, user experiences that delight, and beautiful typography.