• Copy Cats: What Brands and Publishers Can Learn from Each Other

    **To attend this event, please register here! (https://www.eventbrite.com/e/copy-cats-what-brands-and-publishers-can-learn-from-each-other-tickets-35608370595)** Speakers: • Deanna Zammit, Executive Producer, Custom (Digiday Media) • Andrew Littlefield, Managing Editor, Ceros • Tracy Cho, Executive Director of Marketing, Growth and Analytics, domino • Alexander Forbes, Executive Editor, Artsy • Clare Carr, VP of Marketing, Parse.ly Parse.ly summer events are back! For our first event of summer 2017, we're exploring where the similarities lie in how both brands and publishers approach their audience engagement. Whether it takes the form of investigative journalism, a whitepaper, or social media copy, storytelling is at the forefront of what publishers and brands do best. In the rapidly changing media landscape, content creators at brands and publishers alike face a set of digital-specific challenges. Research shows brands haven’t caught up to publishers when it comes to understanding and applying content analytics. Publishers grapple with issues like monetization and the power of platforms. Both groups could learn from each other or offer ideas on those times when strategy doesn’t translate from a brand to a publisher and vice versa. Doors open at 6:00pm and the panel begins at 6:30pm. See you on July 25th!


    The Greene Space

    *You MUST register (https://www.eventbrite.com/e/the-economics-of-digital-media-tickets-17898872008) in order to attend this event!* https://www.eventbrite.com/e/the-economics-of-digital-media-tickets-17898872008 How do publishers make their money? Digital advertising is still the industry’s bread and butter; spending continues to grow, and the revenue stream remains hugely important to the media business. But with tech companies and social publishers -- primarily Facebook -- eating up larger portions of the digital ad pie, it’s time for media companies to diversify their revenue models. We’re bringing together a panel of media professionals who are experimenting with innovative ways to make money for their companies. Subscription models, paywalls, conferences and events, video, crowdfunding, and micropayments are just the start. What works? What doesn’t? Find out at Parse.ly’s final 2015 Summer Series event! Speakers include: Joe Purzycki (https://twitter.com/joepurzycki), Head of Partnerships at Medium Elise Layton (https://www.linkedin.com/in/eliselayton1), Director of Revenue Operations at Apartment Therapy Ryan Brown (https://www.linkedin.com/in/ryanvailbrown), VP of Business Development at Gawker Media Josh Stearns (https://twitter.com/jcstearns), Director of Journalism and Sustainability at the Geraldine R. Dodge Foundation And more to be announced! Food and drinks will be provided. Looking forward to seeing you there!


    The Greene Space

    *You must register HERE (https://www.eventbrite.com/e/media-analytics-irl-lessons-from-the-experts-tickets-17590377292) in order to attend this event!* You can find a lot of best practices and advice from industy thought-leaders and blogs out there (including ours! (http://blog.parsely.com/)), but sometimes you just need to go straight to the source: the experts doing analytics day to day in online media and at digital newsrooms. For the second event in Parse.ly's 2015 Summer Series, we're bringing together people that live and breathe analytics every day in their organizations. Hear about the realities of what's possible with digital analytics, what they're still hoping to accomplish, and some tips on how other organizations can make the most of their analytics teams. Speakers include: Chris Bruderle (https://twitter.com/cbrude), Director, Research and Analytics at The Daily Beast Benjamin Alamar (https://twitter.com/BenAlamarESPN), Director of Production Analytics, ESPN Michael Keller (https://twitter.com/mhkeller), Interactive News Reporter, Al Jazeera America Rachel LeSage (https://www.linkedin.com/in/rachellesage), Senior Manager, Digital Intelligence for Vogue at Condé Nast The panel will be moderated by Parse.ly CEO Sachin Kamdar (https://twitter.com/SachinKamdar). Drinks and special snacks will be provided! A special price of $7.00 for our July event makes this an evening of networking and discussion not to be missed.


    The Greene Space

    INVESTMENTS IN MEDIA: FIGURING OUT THE ENDGAME Tuesday, June 30, 2015 from 6:00 PM to 9:00 PM (EDT) CLICK HERE TO REGISTER (https://www.eventbrite.com/e/investments-in-media-figuring-out-the-endgame-tickets-17036273954) The Media and Entertainment sector had an unprecedented amount of investment poured into it over the past year. At this panel, we ask people that work in media, invest in media and cover media investments what they think about the endgame. We'll talk about what's driving this unexpected confidence in media companies and what this implies about the investors' expectations. This panel will also discuss the differences between companies that have invested, been invested in, and those that have stayed out of the game. Speakers include: Cyna Alderman, Managing Director, Daily News Innovation Lab Joey Marburger, Director of Digital Products and Design, The Washington Post Erin Griffith, Writer, Fortune Magazine Register today (https://www.eventbrite.com/e/investments-in-media-figuring-out-the-endgame-tickets-17036273954) and join us for an evening of insights and networking!

  • Parse.ly Happy Hour: Advancing Agency-Publisher Relationships

    RSVP Required - CLICK HERE (http://www.parsely.com/agency-happy-hour/) Parse.ly would like to invite you to a happy hour on May 14th from 6 to 8pm. What do media companies want from agencies? What are some common requests that developers and analytics experts get from digital publishers? Join us for an evening of drinks and networking to discuss these questions and more! We’ll be bringing together in-house and agency developers to talk about their perspectives from each side of the relationship, and how to work together to get the best results. In addition, you'll get an inside look into the capabilities of Parse.ly's dashboard and API. Parse.ly will provide drinks and appetizers. RSVP here! (http://www.parsely.com/agency-happy-hour/)