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Lauren K.

Location:

Philadelphia, PA

Member since:

August 13, 2013

When did you learn that you were a content strategist?

When I learned that content marketing is telling stories to draw in readers, who may become followers and eventually, brand loyalists.

What content strategists do you admire most?

Jay Hamilton and Joe Pulizzi

Tell us a content strategy that inspired you—

Create a Top 10 Bloggers to watch who influence your industry, post an article on them, send them an article link that they most likely will mention on their sites, which will draw their followers to your site.

I'd love to develop a content strategy for: a) Phillies, b) Free Library, c) Tastykake, d) other

Temple University, Marriott, ALDI, hospitals, and chambers of commerce

Introduction

I write stories to engage readers, show how a brand solved a problem, and meet business objectives. Recent work: Cal State LA newsletter articles, and media hits in The NY Daily News, ESPN.com, Bloomberg Business, Inqy & KYW1060.


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