“Empathy Mapping” is a technique that helps teams — both internal and external — put themselves directly into their customers’ shoes in order to see, feel, think, and relate to problems/solutions from their point of view. It’s a great activity for project kickoff meetings and workshops, and is equally effective for teams who’ve been working with their customers long-term and need a refresher. It’s also the perfect lead in to deeper explorations of the customer experience, like journey mapping.
Join GoDaddy’s Tony Quiroz, Senior CX Strategist, and Katie Blalock, Marketing Operations Technologist, as they teach us about Empathy Mapping and help us practice this technique in a hands-on workshop focused on the PDT&IC audience.
6:00pm - Mingle and enjoy free food & drinks
6:30pm - Learn how to create an empathy map with Tony and Katie
7:30pm - Closing
8:00pm - Done!
You may park in the covered, member parking lot. If there are no spaces left, you may park on the street. Please reference the parking map in the comments section.
Special thanks to Co+Hoots and Idea Farm for the support.
See you there :)