Persuasive Writing - How to Influence Your Audience


A successful business owner needs to be persuasive - not only in person but through the content you put out there about your business. That content should connect with your audience, influence in a way that's not insincere or gimmicky, and seamlessly build the know, like, and trust factors. I'll share insights on how to do that, from the words to use to the psychology behind them.

Presented by Deb Bell of Bell Creative Communications

Deb Belluomini has more than 25 years of experience as a writer and writing and communications instructor, with expertise in advertising and marketing copywriting, creative direction, web content production, journalism, and marketing content strategy. She’s written for a broad range of clients in the areas of entrepreneurship, business, and higher education. Her work has been published in Entrepreneur magazine; O, the Oprah magazine, and trade publications including Fancy Food Magazine and Food Business magazine. She’s also written advertising, marketing, strategic communications, and media relations content for clients in the financial services, healthcare, tungsten carbide, business coaching, corporate social responsibility, and sustainability fields.

Bell Creative Communications serves small- and medium-sized businesses, institutions, and corporate clients. Owner and copywriter Deb Belluomini produces high quality, original marketing content that informs, educates, and sells – to generate leads, demonstrate thought leadership, and help build long-term organizational growth.

*Pittsburgh Women's Mastermind is for women entrepreneurs who want to experience personal and professional growth in a supportive and inspiring group. We focus on discussion and mindset mastery of the unique challenges we face as entrepreneurs while building lasting relationships.

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