4 Key Elements in a Website That Sells


You can spend hours creating a website filled with beautiful typography, gorgeous photos, and a lovely color palette. But a pretty design is only a small part of what makes a website effective. If your audience doesn't understand how you can help them and they don't take action, then your website isn't doing its job.

Building a site that sells shouldn't be an impossible mystery. I'll be sharing the things you can do on your website to turn it from 'pretty' to 'profitable'!

Learn how to:

- show the value of your product or service
- use simple design concepts to create a polished, professional site
- gain trust and establish authority in your industry
- guide visitors to take the RIGHT action on your website

A website should be built with strategy first and design second so that it works FOR your business, bringing in leads and sales on autopilot!

Presented by: Jennifer Lyker - Inksplash Designs

Jennifer Lyker, founder of Inksplash Designs, is a Wordpress website designer who gives busy and overwhelmed entrepreneurs websites that work for them instead of against them. With her blend of web-geek expertise, eye visual design, and done-with-you process, she helps entrepreneurs reclaim the time they spend fussing with and yelling at their websites.

Through her 15+ years in business, she’s helped hundreds of business owners, bloggers, and entrepreneurs build a web presence so they can land their ideal clients, make more money, and reach their goals faster — all through their website.

Jen specializes in custom-designed websites, website strategy, and content planning to ensure every piece of your website supports your business goals rather than being a massive pain in the butt. She understands that the process can be confusing and overwhelming, so she makes it simple for you with plenty of support both during and after the launch.

Whether through website development, website reviews, or maintaining your site, Jen’s work all boils down to one thing: creating sites that are easy to manage AND powerful pieces of every entrepreneur’s marketing arsenal.

Inksplash Designs provides website design, strategy, and support for busy and overwhelmed entrepreneurs. Inkplash Design’s mission is simple: create polished, professional, strategically-built websites that will encourage visitors to take action!

Jen’s magic combines web-geek expertise, eye for visual design, and done-with-you process to produce beautiful and powerful websites with a stress-free launch. She helps entrepreneurs grow their business, reclaim the time they spend fussing with and yelling at their websites, and have the freedom to spend quality time with their family.

*Pittsburgh Women's Mastermind is for women entrepreneurs who want to experience personal and professional growth in a supportive and inspiring community. We focus on discussion and mindset mastery of the unique challenges we face as entrepreneurs while building lasting relationships.

*Group Policy: No mass distributing event announcements, brochures, questionnaires, business cards, newsletters, or samples unless you are the presenter that month or the upcoming month and it relates to your presentation. You may, however, leave any promotional materials on our networking table at chapter meetings. Thank you for respecting our group policies so we can stay focused on our purpose of personal and professional growth, discussion and support!

*If this group resonates with you, we'd love for you to visit an upcoming meeting “on us”. After your first visit, you can decide if the group is a good fit for you to join as a member. To find out the different levels of membership and more information please visit: https://fromstartuptosuccess.com/pittsburgh-womens-mastermind/

I'm looking forward to seeing you at our next meeting! Email questions to: [masked]