Virtual Goods are on fire! The US Virtual Goods Market is expected to hit $2.9 Billion in 2012 (http://techcrunch.com/2011/12/07/us-virtual-goods-market-to-hit-2-9-billion-in-2012-with-facebook-games-maturing-mobile-booming/), and virtual good sales dominate freemium game revenue (http://blog.flurry.com/bid/48418/Madison-Avenue-and-the-Land-of-Make-Believe). Maximizing your revenue from virtual goods has never been more important to today's mobile and social game developers. We put together a lineup of virtual goods experts to share their knowledge with you.
Food and beer will be served in our gorgeous new Mission event location at 6:00pm, followed by three expert speaker presentations at 7pm. Each speaker will present for 20-25 minutes, allowing 5 minutes for Q&A. After the event, drinks and more networking will be on tap until 9pm.
6:00 – Food, Drinks, and Networking
7:00 – "Leveraging Branded Virtual Goods"
YuChiang Cheng, Founder of WGT
7:30 – "Tactics for Maximizing Your Virtual Goods Revenue"
Josh Burns, Associate Director, Products at 6Waves
8:00 – "The Color of Money"
Max Skibinsky, Founder of Inporia, Hive7 (acquired by Playdom)
8:30 – More Drinks and Networking
9:00 – Wrap Up
YuChiang Cheng – Founder & CEO of WGT
YuChiang Cheng is the co-founder of WGT (World Golf Tour), the #1 online golf game with a community of millions of online players, making it the largest golf website in the world. Prior to WGT, YuChiang served on the executive team at WagerWorks, launching Virgin Games, World Poker Tour and Hard Rock Casino. WagerWorks was acquired by IGT for $90 million in 2005.
Josh Burns – Associate Director, Products at 6Waves
Josh is a Associate Director, Products for 6waves, the largest global publisher of independent games on Facebook, iOS, and Android. Josh has worked with developers on more than 50+ games across Facebook, iOS, and Android to provide game advisory, including Kingdoms of Camelot, Ravenwood Fair and Mall World. Prior to joining 6waves in early 2010, Josh held a hybrid market research, analytics and product management role at Electronic Arts.
Max Skibinsky – Founder of Inporia. Formerly founded Hive7 (acquired by Playdom)
Max Skibinsky is serial entrepreneur, angel investor & start-up mentor for past 17 years in Silicon Valley. He bootstrapped his first consulting startup over decade ago working with clients such as Netscape, AOL, and Electronic Arts. He founded Hive7, one of the very first social gaming companies, which produced first Facebook MMOG Knighthood that grew over 6 million players. In 2010 Hive7 was sold to Playdom/Disney. Most recently, Max co-founded mobile e-commerce startup Inporia that secured investments from Y-Combinator, Ron Conway, NEA, Clearstone & 500 Startups.
Mass Transit & Parking Information
2601 Mission Street is on the corner of 22ND Street and Mission Street. The best ways to reach the location are by BART or by car.
BART: Take BART to the 24th and Mission station, then walk north on Mission Street for two blocks.
Parking: Street parking is available, but limited. There is garage parking available at Mission Bartlett Garage on the corner of 21st & Bartlett (map and information (http://g.co/maps/5hcym)).
When you arrive: call Suite 900 from the directory at the door and wait to be buzzed you in. Take the elevator up to the 9th floor.
Event Sponsor: Aarki
Aarki is a leading innovator for the distribution and monetization of mobile applications across iOS and Android platforms. Aarki uses proprietary technology, rich-media interactive video, and interstitial display methods to draw deeper engagement with mobile users. The commitment to an optimized user experience results in a solid conversion rate with a superior quality of downloads. The success of this platform allows Aarki to expand and to become a global network.
Go to Attendee List