The words "User experience" (or UX!) have certainly enjoyed some recent popularity in the digital media industry. Whilst no digital professional can doubt the importance of UX, there is still much confusion about what UX is exactly and what the direct benefits are beyond just creating "better experiences for users".
UX research and design methodologies have immense benefits for project stakeholders too, particularly, Web developers, software engineers and product managers. Many developers are expanding their repertoire to include UX research and design skills that complement their engineering.
Mike will present an overview of UX as a profession and the industry in general. He will also present a user-centered framework for digital projects that covers concept ideation, research, design and development.
In particular, he will focus on the importance of interactive wireframe prototyping and usability testing as critical to the delivery of all digital products.
Mike Feghali (https://www.linkedin.com/in/mikefeghali) has designed some of Australia's best-known digital experiences having worked with Taste (http://www.taste.com.au/), Westpac (http://www.westpac.com.au/), CBA (https://www.commbank.com.au/), Optus (http://www.optus.com.au/) and NRMA (http://www.nrma.com.au/).
He is currently the UX Director at Expiriti (http://expiriti.com/), a Sydney-based User Experience agency, dedicated to improving the user's experience across all touch points they have with an organisation and its technology.
Mike also lectures in UX at Billy Blue College of Design (http://www.billyblue.edu.au/) and is a UX mentor to Australian blue-chip clients.
Karen Callaghan (http://au.linkedin.com/pub/karen-callaghan/0/738/4a6) - Starting her career with Australia’s first UX consultancy, The Hiser Group (http://www.hiser.com.au/), over the last 14 years Karen has worked with companies such as Westpac (http://www.westpac.com.au/), CommBank (https://www.commbank.com.au/), IAG (http://www.iag.com.au/), Attorney Generals Dept (http://www.ag.gov.au/), Westfield (http://www.westfield.com.au/) & McDonalds (https://mcdonalds.com.au/) covering research, evaluation, design & accessibility.
Her experience covers web, mobile & desktop software including major online retail sites, CBA’s contactless payment app “Kaching” & their recent public site redesign.
@kcallaghans (https://twitter.com/kcallaghans) What can you expect from Port80?
A current, insightful and informative topic every month that matters to the web industry.
Excellent presenters that are leaders in their field and want to share first hand knowledge.
A good representation of both the Business and Technical aspects of our topics.
Great networking with your peers in the Web Industry, no sales pitches.
Learn something outside your comfort zone.
Convenient CBD location with Free beer, pizza, and great views.
Who comes to port80?
eCommerce Entrepreneurs, C level Managers
Digital Managers, eCommerce Managers, Marketing Managers
Technical Managers, Developers, Designers, Sys Admins, Web Hosts, SaaS Providers, Tech Startups, Tech Students.
Port80 is run by the Australian Web Industry Association (AWIA) (http://www.webindustry.asn.au/). Founded in 2002, Port80 is proud of its informal meetings, no long speeches, no admission fees, no forced networking. Just an interesting talk, great discussion, a few drinks and the chance to meet and share knowledge with others in your industry.
Facebook (https://www.facebook.com/port80sydney) | Google+ (https://plus.google.com/109827947859781788834/) | LinkedIn (http://www.linkedin.com/groups/Port80-5088575) | Twitter (https://twitter.com/Port80Syd) | YouTube (https://www.youtube.com/channel/UCwUJ94m5J0Ty8_zrvVaw6Jg)