Presumptive Design (PrD) with Leo Frishberg

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Everything we know about the future is wrong, yet as designers and researchers we are expected to help our clients and organizations make better bets about the future.

In this activity-based talk, Frishberg introduces Presumptive Design (PrD), a design-first discovery technique. Starting with a quick survey of Design Thinking frameworks on which PrD is based, Frishberg quickly pivots to activities that demonstrate the power of this approach.
No matter your role in creating new products and services you’ll find PrD simple to understand and surprisingly effective at reducing the risks of predicting the future.