Measuring the Value of Design with Deb Mrazek of Curiate

Portland Design Thinkers
Portland Design Thinkers
Public group


221 SE Ankeny St · Portland, or

How to find us

Autodesk at 221 SE Ankeny Street at 2nd. Enter from Ankeny between 2nd and 3rd There is free 2-hour visitor parking on the nearby streets. (Please note there is currently no parking for employees or visitors due to construction.

Location image of event venue


While many of us agree with IBM CEO Thomas Watson Jr.’s famous declaration that “good design is good business,” we often struggle to be able to prove it. As a systems thinker, Deb Mrazek has developed an array of frameworks, tools, and platforms to leverage the power of design and systems thinking at project, group, organizational and global levels, bridging the language of design and the language of business. She has authored and presented on the topic of Design Value for over 10 years, including co-authoring the seminal article “The DMI Design Value Scorecard: A New Design Measurement and Management Model.” In 2015, she was recognized by the Design Management Institute for her contributions to the design industry about Design Value. In 2017, Deb co-founded to help people cultivate the quality, profile and value of design in their organizations through workshops, embedded consulting and tailored coaching. She believes that only by bridging the language and thinking of business and design can the true value of design truly be realized.

This event will be hosted in the gorgeous space at Autodesk. As always, we'll start at 6pm with drinks, light nibbles, and socializing. Deb's talk will begin at 6:30pm, and we'll leave plenty of time for Q& A afterwards.