Branding and Marketing for Small Business

This is a past event

23 people went


Description: About 60% of people prefer to buy new products from brands familiar to them. Is branding only important to large business? Is branding the responsibility of the Marketing Department? What are the key characteristics that affect a brand?

This workshop will answer these and many other questions and explain why small business owners and aspiring entrepreneurs need to work on their brand from day one. You will learn how to develop your value proposition and see how it influences pricing and marketing. You will learn how to assess the market and be given steps for creating a marketing strategy, a marketing plan, and designing marketing campaigns.

Presenter Bio: Tina Tuccillo is a marketing professional having worked for many top B2B companies such as Toshiba and Brother International. She has transitioned successfully into diverse industries and market to various business verticals and industries such as technology, finance, retail, healthcare and education. Tina possesses a Mini MBA in Digital Marketing and is a Six Sigma Black Belt and Certified Scrum Master which provide her the ability to maximize marketing strategies to achieve award winning results, revenue growth, increased brand awareness and market share expansion. Her specialties include marketing strategy, product management, product launch, brand strategy, digital marketing and lead generation.

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