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Design Thinking - Building your Creative Confidence -30Yrs of Innovation at IDEO

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Topic: Building your Creative Confidence Through Design Thinking: Lessons from 30 Yrs of Innovation at IDEO

Speakers: Tom Kelley & Tim Brown - Derek Lidow (Moderator)

Where: see the map for the exact location

IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. They identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. They help organizations build creative cultures and the internal systems required to sustain innovation and launch new ventures.

More about the speakers:

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com. An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies.

Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as the Mayo Clinic, Microsoft, PepsiCo, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council and the Advisory Council of Acumen Fund, a nonprofit global venture fund focused on improving the lives of the poor. Additionally, he writes for the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change by Design, was released by HarperBusiness in September 2009.

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation, and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom addresses scores of business audiences on how to foster a culture of innovation and tap into the creative potential of their organizations. Over the years, Tom has spoken in more than thirty countries and helped IDEO grow from 15 designers to a staff of more than 600, while leading diverse areas such as business development, marketing, human resources, and operations. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

Derek Lidow (Moderator) is a longtime global CEO, innovator and startup coach. He is widely-known as one of the world's top experts on the electronics industry; his contributions range from patents to value chain applications that have forever improved companies as diverse as Sony, Samsung, Philips, Goldman Sachs and IBM. Among his many accomplishments, Derek a successful entrepreneur who built iSuppli, a leading market research firm. In 2010 he sold his company for $100 million to global information leader IHS.

Today, Derek is giving back by teaching; Entrepreneurial Leadership and Creativity, Innovation and Design at Princeton and by working with young companies and aspiring entrepreneurs.
He is a media commentator; Lidow's coverage to date includes The New York Times, Wall Street Journal, BusinessWeek, Forbes, Bloomberg, The Economist, Nikkei, Reuters, and Taipei Times as well as many top bloggers.

Derek's degrees come from Princeton and Stanford where he earned a PhD in applied physics as a Hertz Foundation Fellow. He is based in New York City and Princeton, NJ.