Sometimes when developing new product offerings, meeting the customer need after taking into consideration the various stakeholders both inside and outside the business may not lead to the best business outcome. So what steps can you take to make sure it does? We'll address the following:
- how do you balance the customer need against the business requirements
- the importance of identifying the drivers for each stakeholder group...and their value
- what's really important and what can be compromised
Our speaker will be Mat Vine (au.linkedin.com/in/matvine1): Experienced commercial executive with nearly 20 years experience in product and marketing and thrived in environments with P&L accountability. Worked with brands such as Sensis, NEC, London Electricity and Bupa. More recently at Bupa led the teams responsible for developing and delivering customer value propositions that resulted in significant uplifts in profit and revenues in B2C, B2B and international markets. Mat also spent some time in the UK headquarters where he led the customer value proposition agenda for Bupa businesses around the world - cross fertilising high value initiatives and building global CVP development capability. He is currently consulting on interesting projects in health, not-for-profits and start-ups.