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Conducting Guerrilla User Research without Monkey Business
with Jaime Levy (http://userexperiencestrategy.com/), Author of »UX Strategy«
Back with a bang: After the summer break we continue our Product Leaks series with Jaime Levy, the inventor of User Experience Strategy. We are happy that she agreed to join us here in Munich for this meet-up. So stop by for some pizza, an inspirational talk and lots of interesting discussions!
Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this talk will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-efficient qualitative field research. This technique is perfect for for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target.
Guerrilla User Research is a lightweight form of traditional user research methods because it is fast, is lean, aligns the team vision, and provides immediate transparency with the stakeholders. But it requires a lot of coordination. Unlike a sterile research room with recording devices, you can’t completely control your environment in the wild. So, your team needs to think through every step in the process and have several backup plans in place. Lives might not be at stake, but everybody will be better off learning sooner rather than later if you are fighting an uphill battle.
Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book which is #1 for UX on Amazon is called UX Strategy (http://amzn.com/1449372864): How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. Her book and new video courses are also available at O’Reilly Media (http://shop.oreilly.com/product/0636920054009.do).
For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs her own UX design and strategy consultancy JaimeLevy.com (http://jaimelevy.com/) in Los Angeles. Jaime also teaches a (http://classes.usc.edu/term-20171/course/inf-556/)graduate-level course on UX design and strategy (http://classes.usc.edu/term-20173/course/inf-556/) at University of Southern California’s Viterbi School of Engineering.
Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia (http://en.wikipedia.org/wiki/Jaime_Levy)...
THIS MEET-UP WILL BE FILMED. IF YOU ARE NOT PREPARED TO APPEAR IN A VIDEO ON YOUTUBE PLEASE LEAVE YOUR SPOT TO OTHER PEOPLE.
Please note that the entrance for the IBM Watson IoT Center will be closed by 6 pm. Please use the main entrance of Tower 1 then. The staff at the reception desk will send you up to floor 25.
Also please be aware that the Pizza will be delivered at 7 p.m. dead on time. So be there to make sure to get some. ;-)
Photo by Steven Diaz (https://unsplash.com/search/photos/monkey?photo=Shuj-9LqHwk)