What are Platforms vs Products by Trimble Transportation Data PM

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***RSVP on EventBrite: https://prdct.school/2G4BTLB ***

Traditional companies are seeing the effects of platforms but lack the knowledge of how to transition to a platform strategy in their own world. In this talk, Monica will share perspective on how to evaluate platform and product opportunities, create offerings, and create additional revenue streams.

Main takeaways:
- Identify use cases for platforms and products
- Turn those use cases into offering(s)
- Create a delivery model & collect revenue

Meet the Speaker: Monica McCool

Monica McCool is a dynamic, data-driven Product Manager specializing in using data & information as a strategic asset & competitive differentiator.
McCool has experience in both business and technology roles enabling her to focus on uniting people, process, and technology to develop software solutions that solve customers’ business problems. She is a serial “intrapreneur” focused on creating new revenue streams and bringing them to market for B2B and B2C applications in insurance, legal, banking, financial services, retail, and health-care industries. McCool’s recent work focuses on the interoperability of big data and leveraging it to provide new offerings focused on competitive intelligence, insight, and analytics that inform strategic decision making. McCool is a graduate of the Master of Science in Information Management program at the University of Washington Information School and is an advisory board member of that program, providing industry feedback and contributing to the ongoing advancement of the school.

View the Speaker's LinkedIn (https://www.linkedin.com/in/monica-mccool/)

Get the FREE Product Book here (https://prdct.school/2CMSqF1)

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- Event entrance and/or seating is based on a first come first served basis.
- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to [masked]

Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.

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