Customer Obsessed Product Marketing

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Details

The role of Product Marketing is constantly evolving, but one thing remains the same: Product Marketers are obsessed with customers. From customer segmentation to personas to interviews, customers are at the heart of all PMM strategies.

So, what's the difference between Product Marketing and Customer Marketing? How can the two teams work best together? And, should Customer Marketing be a function of Product Marketing?

Format:
Tamara Grominsky (Director of PMM at Unbounce) will provide a 20 minute presentation on 5 Reasons Why Customer Marketing Should Fall Under PMM.

The talk will be followed by a 30 minute panel of Product Marketers to discuss curated questions on this topic.

Panelists include:
- Vincent Lo, VP of Product Marketing @ Klue
- Andrew Benes, Product Marketing Manager @ Bananatag
- Ben Kaye, Founder @ ScaleBook