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Behind every great product is a brilliant product team…and well-analysed product data that enables the team to better understand their users, and optimise their user experience. Product analytics allow product teams to understand how users are engaging with their products and ensure every product decision made begins and ends with data.
Most successful product teams are able to harness the power of product analytics by asking the right questions, collecting the necessary data, and turning these data into actionable insights that guide their next steps in building better products. In fact, studies have shown that companies that use product analytics are likely to be far more profitable than companies that don’t.
If you are a product leader, designer or developer, join us for this 1 hour workshop where you will learn:
* What is Product Analytics and why is it important?
* How does Product Analytics differ from marketing/web analytics and BI?
* How to choose the right metrics to measure product success?
* How to use Product Analytics to learn more about user behaviour to better convert, engage, and retain them?
=== About Our Speaker ===
Xinlin Tan, Senior Solutions Consultant, APAC, Mixpanel
Xinlin works with Mixpanel customers in APAC to ask better questions about their data. She has collaborated closely with product teams to help them deeply understand user behaviour and engagement.