Product Roadmaps, What Are They Good For?

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Everyone wants one but nobody knows what to do with it.

During this session we will explore 3 key themes:

• The need for Product Roadmaps

• The problems with Product Roadmaps

• How to re-think the dreaded feature driven Roadmaps

Michael Pearson

Director, Product & E-commerce, Expedia

Accomplished E-commerce consultant and software product manager with over 17 years professional experience delivering business focused information technology solutions for leading organisations in the UK, Europe, Asia and Australia.

Michael was instrumental in establishing Eviivo, a leading software and e-commerce business that provides an online trading solution to an installed base of 4000+ hotels in the UK, Australia, New Zealand and India.

Michael Bromley

Head of Digital Strategy & Chief Innovation Officer, SMS Management & Technology

Michael has demonstrated success and innovation across IT, Marketing, Product Development, and Business Operations. With over 15 years experience as an Executive Director/EVP/COO in telecommunications, online services, and consulting, his successes include innovations in product development, delivery and lifecycle management at global leaders like AOL, Blackberry (I established and then ran the Asia Pacific operations), Telstra and the National Broadband Network (NBNCo). Following a 10 year career as an investment banker in the US he has, for the last decade, been building sustainable high performing teams in Australia.

Chrissie Zenonos

Head of Product, Mi9

Chrissie has been in the media business for the last 9 years having developed products for News Limited before Mi9.

Previous to media, Chrissie was a consultant with IBM, Cognos and Managesoft.