Is UX a Part of Product Management?

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Is UX a part of Product Management? This is a hotly contentious topic at the moment. Many, typically Product Managers say that UX is an integral part of Product Management but others say "this is really all a red herring. The real issues here are about culture rather than reporting structure." (Dave Malouf)

This talk intends to help us determine if it makes sense for UX to be a part of Product Management or as some have raised, perhaps Product Management is a part of UX?

Stephen Cox

Customer Experience Practice Principal, Westpac

An interaction and customer experience strategist with over fourteen years of interaction and usability design ranging from small usability evaluation projects to complex, organization-wide, productivity improvement applications.

Elizabeth Pek

UX Strategist, Designer, Human Centred Researcher, 12WBT

Liz is a highly experienced and passionate senior User and Customer Experience practitioner with strong skills in interaction design, customer research, design strategy, leadership and team management.

With 15 years experience in the online industry specialising in User Experience, she has led and managed many eCommerce and complex online projects where I designed experiences for websites, mobile sites and applications.

Nathan Moyes

Head of Product & Operations, ABC

Nathan has 10 years of digital experience and owning products including; Domain, RSVP, SMH/The Age, The Australian, FoxSports, mX, Herald Sun and

He has extensive P&L experience with a track record delivering sustained growth.