ProductTank AMS with Brant Cooper

This is a past event

120 people went

Location image of event venue


Hi all, we know it's been a while, but the next ProductTank AMS is on its way. Brant Cooper is in town and he's going to give a talk for us on November 7th.

The meetup will be hosted and sponsored by Catawiki.

18.30 - Doors open (pizza and drinks provided!)
19.00 - Talk starts



Vanity vs Impact: Choosing the right metric to measure is the difference between succeeding and failing.

If you give smart people a wicked problem and the right metric to measure progress, they will find a solution.

You know because you’ve been there: finding the right metric to track is difficult. Typically, leadership looks for a return on investment, team members track work effort. Human beings optimize what they measure. If you succeed at achieving a vanity metric, but fail to deliver the desired outcome, you fail. It doesn’t have to be that way. (I promise!)

The best skill startup investors have is choosing the right metric. They know that return on investment is years away, therefore they must have the ability to track progress toward the return.

If we can’t measure money and we can’t measure team productivity, what’s left?

You have to think like a startup entrepreneur

In this highly actionable presentation, author and Startup founder Brant Cooper will teach you the VALUE STREAM DISCOVERY TOOL, a step-by-step process for determining the right metrics to focus on. You’ll learn how to evaluate how customers behave throughout their journey, what tactics you might use to elicit that behavior, and how to measure their progress.



Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.

He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.


See you there,
Steven, Gavin and Iris