Using Data in Product with Nora Küthe (DeepL) and Alexander Rass (Dott)
Hi Product People,
using data to make product decisions is imperative in today’s (product) world - but how do you actually do that? For our last ProductTank meetup of 2022 we’re excited to hear from Nora Küthe, now Senior Product Manager at DeepL, previously with Booking, Spotify and OkCupid, on the various methods to use data to drive product development. Then we’ll hear a real life example of how to use data in a hardware product - Alexander Rass, now Data Science Manager at dott, previously with Tele2, will share how Data and Product at dott build a data product to detect faulty e-scooters.
After the talks we’ll have a Q&A with both speakers and then plenty of time to mingle and talk product over drinks.
This will be an in-person event. Our venue, food & drinks sponsor Dott is welcoming us to their headquarters in the Oude Houthavens.
We hope to see you all there!
ABOUT THE TALKS
“Data driven product development” by Nora Küthe
When talking about data driven product development, we often focus on AB testing. However we have many more tools available to us that are often overlooked. Nora will share thoughts on what methods can be applied throughout the product development cycle, and what requirements your organisation should meet in order for you to build a truly data-driven product team.
“Detecting faulty e-scooters - a real life data product” by Alexander Rass
For shared mobility providers, taking faulty e-scooters off the streets is key for a great customer experience. In this case study, Alexander will share how Data and Product teams at Dott used Artificial Intelligence, data, expertise from local operations teams, and feedback from users to build a data product that automatically detects broken vehicles - to great success and with relatively low effort.
ABOUT THE SPEAKERS
Nora Küthe is the Senior Product Manager of the Experimentation & Analytics teams at DeepL, an online translation engine. She has over 10 years of experience in data science & product analytics, managing teams across companies like Booking.com, OkCupid and Spotify. She loves making product teams more impactful through smart use of data & analytics & educating people on how to make better data driven decisions.
Alexander Rass is currently a Data Science Manager at Dott, a shared mobility provider. He has a over 10 years of data science experience across telecom, shared mobility and advertising, especially in working with geographical data, explainable AI and data investigations. He’s a big fan of starting small and simple and building solutions that scale using the iterative approach.
from 5:30: Arrive, grab a bite to eat & something to drink (with and without alcohol)
6:00 Welcome & Updates
Talk by Nora Küthe “Data driven product development“
Talk by Alexander Rass “Detecting faulty e-scooters - a real life data product”
Q&A with Nora & Alexander
from ca 7pm onwards: Mingle with your product peers over drinks
Location, Food & Drinks are sponsored by Dott - thank you very much for supporting ProductTank Amsterdam!
The event will be held in English.