The Four Laws of Tech Product Economics

This is a past event

100 people went

Pushpay, Tower D, Spark Building

167 Victoria St West · Auckland

How to find us

The Pushpay entrance is located on Hardinge St. Note that the outside door locks at 6pm - please ensure you have arrived before this time!

Location image of event venue


There are some fundamental laws of technology product economics (especially software) that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation, especially for companies with a mix of packaged products and custom professional services. We will step through some harsh realities about the tech business, then suggest some rules for thinking clearly about products and profitability.

This talk will be especially relevant to company founders, product managers, and engineering/development executives - all those who make the hard decisions to create successful products!

Bio - Rich Mironov

Product Management Auckland is massively excited and privileged to be hosting Rich Mironov - a thought leader who has influenced the thinking of countless product companies around the world and in New Zealand.

Rich coaches product executives, product management teams and agile development organizations. He also parachutes into software companies as interim VP Products/CPO to fix company-level product/market/engineering/revenue issues. A seasoned tech executive and serial entrepreneur, Rich has been the “product guy” at six start-ups including as CEO and VP Product Management. He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”

Rich was the first “product guy” at four networking-related start-ups, including iPass ( IPAS ( and AirMagnet ( (acquired by Fluke Networks). Later, he was CMO of Enthiosys (, an agile product management consultancy. In[masked], he was co-founder/CEO of Suddenly Social, a social game infrastructure start-up.

Since 2001, Rich also has been an interim executive, consultant or adviser to dozens of early-stage companies and larger technology firms including Yahoo, Cisco, Wealthfront, WhiteHat Security, Varian and VeriSign.

Rich has a BS Physics from Yale with a thesis on dinosaur extinction theories, and an MBA from Stanford.

Huge thanks to Pushpay for making this event possible!

As we expect this event will be very popular, please RSVP only if you are certain that you can make it on the night!